Biosustainable’s aim is to launch a development of the economy that meanders forever in between the green borders of Nature.

Proposal to launch the Ethical Market Economy in Israël and Palestine 

​Every human being is equal in the freedom to use one’s brains.

The Ethical Market Economy is generated by replacing the macro-economic practise of maintaining growth in the development of the economy of Israel and Palestine with maintaining the integrity of Nature in that development.

The Ethical Market Economy is bound by the definition of the ecological value of a product.

The ecological value of any product is the percentage of its costs of production that has been made for goods and services that left the environment in good shape.

By giving the consumer thirty percent of the ecological value of a purchase, in reduction of the price to be paid, one raises personal and financial interests in consumers strong enough to make them buy products with the highest ecological value. Just as one gives a child the feeling of being loved, one rewards the consumer for living in harmony with Nature.

As a consequence of rewarding consumers for living ecologically, they spend their money on merchandise that left the environment intact. They then not only live in harmony with Nature but also in a business relationship with each other because they all spend their money with the same goal, to leave Nature in perfect condition. To guarantee a successful business, the partners must have a financial interest in safeguarding the integrity of Nature.

The money that is now being spent on repairing the damage to the environment caused by mankind’s current lifestyles, can be used to pay the consumer a Pilot wage to prevent damage to the environment. It is less costly to maintain anything in good condition than having to constantly resolve to reparations. Money will thus be saved by paying the consumer to live in harmony with Nature. These savings could be so large that people have to pay less taxes.

The practise of rewarding the consumer with a percentage of the ecological value of each purchase, eventually establishes a balance between the financial and personal interests of the consumer and the similar interests of the producer in developing an economy in which only products are traded that are increasingly hundred percent ecological.

The theory underlying the Ethical Market Economy

The Ethical Market Economy is based on three new concepts in the science of economy.

The sense of development

The sense of development is determined by the goal with which the consumer spends one’s money.

The principle of efficient utilisation of resources

Costs should be managed at the source of the income that covers these costs to achieve an optimum efficiency in the utilisation of resources.

The responsibility of the consumer in the operation of a market economy

The consumer must sustain the development of the economy with the goal of safeguarding the integrity of Nature for this and following generations.

The three concepts are explained in the EmE report at www.biosustainable.org/The Ethical Market Economy.

Consequences of the theory underlying the Ethical Market Economy

The EmE report explains why the economy can no longer be kept going with the macro-economic practise of maintaining growth in its development, without continuing to cause even more destructive natural catastrophes until mankind lives in harmony with the needs of Nature, whatever part of mankind that might then be.

An alternative development of the economy is therefore required.

A substitute macro-economic principle is, to keep the economy going while staying within the limits of Nature.

In the Ethical Market Economy the consumer is rewarded to live with ecological ware. By doing so one keeps the development of the economy within natural boundaries.

The Ethical Market Economy has to be launched, because its principle to maintain the integrity of Nature in the development of the economy is the only valid alternative for maintaining growth in that development and that has to stop.

“The Ethical Market Economy is more than an economic model; it is a lifeline extended to a species at a crossroads.” ChatGPT in the Conclusion of the Introduction to the book it has produced about the Ethical Market Economy after having analysed the EmE report.

The finishing touch

All it takes to launch the Ethical Market Economy in Israel and Palestine is to be honest about the area Palestinians need to establish a state and be good neighbours. An area as large as the land Israel covers for a Palestinian state takes away any obstacle for a future in which Jews and Arabs live in peace based on respect for immanent values. Both Palestinians and Israeli will be admired for their wisdom of having put the Ethical Market Economy into operation. The Jews will be respected for their force to have been honest about the optimum area for Palestine. That honesty draws force from the knowledge to be honoured for having demonstrated that honesty does change the course of history towards peace. Eventually the Jews will be loved because they accepted the lead in the development of an economy that maintains the integrity of Nature, a prerequisite to ensure their own integrity. The Jewish people have a function in the world; to maintain the integrity of Nature.

The feasibility of putting the project into operation

Too idealistic

True most likely, but then only under the conditions that have existed since the creation of Israel.

Now other conditions are prevalent.

Consumers need Israeli and Palestinians to live in peace together because then the Palestinian- and Israeli economy offer the most favourable conditions to launch the Ethical Market Economy successfully.

Palestinian and Israeli producers will compete with each other who has the highest ecological value of merchandise.

The acquired respect and liking among good neighbours will facilitate keeping an eye on each other’s claims about the ecological value of produce in an amiable way.

Where else on earth does such a situation exist? Two people launching together an economy that stays within the limits of Nature and achieve in doing so, together, driven by common personal and financial interests to be honest about the ecological value of their merchandise.

Eventually an organisation will control all claims about the ecological value of every product in the Ethical Market Economy on its scientific worth.

That will be a next step in the development of the EmE because such an organisation has access to all inventions, discoveries, new methods and techniques with which producers increased the ecological value of their merchandise.

With all that information the organisation can put together a “cahier des charges” for an industry that supplies the goods and services with which mankind can live leaving the environment unspoiled.

The producers could be remunerated for the methods with which they improved ecological value on a market on which people can choose the best.

The number of times a particular method was used, could determine the remuneration of a creative producer, for example.

Both Israel and Palestine have what it takes to develop such an organisation which works with optimum efficiency.

But that is a next step.

In the mean-time, there is no other place on earth where the Ethical Market Economy will be launched. This implies that the macro-economic practise of maintaining growth in the development of the economy would be kept and that is becoming criminal with the increasing amount of information about a link between that growth as cause and the increase in natural catastrophes in number and destructiveness as result.

So, peace has to be established between Palestinians and Israeli in the interest of billions of consumers, not to say mankind.

To whom it may concern

Continuing to increase the output of production in the economy implies a sustained growth in consumption by billions of consumers. To maintain growth as a macro-economic practise thus obliges mankind to eat itself into annihilation. Every person who knows this to be true, is member of a group of persons who share this knowledge.

Paying the consumer to maintain life styles which keep the environment in perfect state will result in mankind leaving Nature sound. Every person who knows this to be true, is member of a group of persons who share this knowledge.

The Israeli and Palestinians together form 0,28% of the world population. The Jews and Arabs together make up 5,5% of that population, according to ChatGPT.

A question

Would it be reasonable to expect that five and a half percent of the world population would be willing to establish peace among themselves based on honesty about how Palestinians and Israeli can live together while sharing well-being, to satisfy the need of consumers to live in an economy in which they are rewarded for sustaining life styles respecting the needs of Nature?

The Yin that could bring back an equilibrium since the October seven events could be:

Together with the Arab people the Jewish people develop an economy in which consumers safeguard the integrity of Nature implicitly in peace.

Both Palestinians and Israeli can immediately undertake the business of supplying mankind with goods and services with which they can live in a lush environment. The entire area becomes a centre of research how to live in harmony with Nature.

The Israeli and Palestinians can thus bring peace and well-being to the Middle East and subsequently in the Arab world.

That is a lot of Yin.

I wonder which honest answer to the question people would give and particularly which one the fourteen to fifteen million Jews would give.

Hoeilaart, April 8, 2024

Willem Adrianus de Bruijn