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The Pilot’s Wage

Willem Adrianus de Bruijn

Table of Contents

The Choice Before Us
Why Consumers Hold the Key
The True Cost of What We Buy
From Helplessness to Power
The Hidden Power of Reward
The Price We Truly Pay
The Turning of the Tide
The Power of Eight Billion
Three New Concepts in Economic Science
The Splitting of Socio-Economic Power
Breaking the Illusion of Scarcity
The Economy Reborn
The End of False Divides
When Survival Becomes Profitable
The Unstoppable Momentum
The Threshold of Transformation
The Ethical Market Economy in Global Perspective
Mobilising for the Pilot’s Wage
Piloting the Pilot’s Wage
When Momentum Tips the World Economy
A Future Secured: Humanity Beyond Survival

Preface

This book develops a single, vital thesis in a manner that is both rigorous and accessible: the market economy can be redirected to preserve the integrity of Nature if consumers are rewarded with the Pilot’s Wage each time they purchase a good or service of demonstrably high ecological value.

The Pilot’s Wage is not a subsidy, nor an act of charity. It is financed by reallocating the vast sums now spent repairing environmental damage towards the far wiser purpose of preventing that damage in the first place. When this rule is implemented, the result is the Ethical Market Economy — a system in which the daily choices of billions of consumers align naturally with the long-term health of the Earth.

The argument presented here begins from first principles. It is then tested against the practical realities of behaviour, budgets, and institutions. The conclusions follow directly, without leaps or speculation: reward consumers for buying what sustains Nature; producers will supply more of it; public costs of damage fall; and the economy aligns itself with the limits and regenerative capacities of the planet.

Chapter 1 – The Choice Before Us

The twenty-first century presents humanity with a stark and unavoidable choice. We can continue along the well-trodden path of consumption and destruction, allowing short-term gain to erode the very foundations of life. Or we can turn decisively towards a future in which human prosperity and the flourishing of Nature are inseparable. This choice is not abstract. It manifests every day, in every purchase made by eight billion consumers.

The Pilot’s Wage is born from the recognition that survival and harmony will not come from treaties drafted in remote halls of power, nor from solemn promises by industries that have profited from extraction. It will come from the ground up, from the ordinary act of buying and selling — transformed into the extraordinary act of healing and sustaining our world.

At the heart of the Pilot’s Wage lies a simple, radical principle: consumers are rewarded for choosing products that protect the environment. A third of the ecological value embedded in every purchase is returned directly to them, not as charity, nor as subsidy, but as rightful recognition for directing their demand towards the sustainable. This adjustment to the price is not a luxury. It is the fulcrum upon which our collective future balances.

Without such a mechanism, consumers are left powerless. They may wish to act sustainably, but the shelves confront them with a cruel arithmetic: the ecologically destructive product is often cheaper, while the sustainable option, though desirable, seems indulgent. The Pilot’s Wage ends this distortion. It makes the ecological product not only the moral choice, but also the affordable choice.

The consequences reach far beyond the marketplace. Imagine a world where consumers — every family, every household, every community — can only win by aligning their consumption with the health of Nature. Each purchase becomes a vote for survival, for clean rivers and fertile soils, for stable climates and breathable air. Each receipt carries proof that sustainability is rewarded, tangibly, here and now.

Contrast this with the world we are drifting towards without the Pilot’s Wage. In that world, ecological destruction continues unchecked. Prices disguise the true cost of production; deserts expand, oceans acidify, weather lashes harder each year. Policymakers debate endlessly, while citizens grow fearful, resentful and divided. The bond between humanity and the living world frays to breaking point.

The Pilot’s Wage is not simply an economic instrument. It is a covenant between humanity and the Earth. It affirms that human survival depends on restoring harmony with the ecosystems that cradle us. It recognises that the power of eight billion consumers, guided and rewarded, is stronger than any treaty or regulation alone.

This first chapter does not ask you to memorise statistics or master technicalities. It asks you to stand at the crossroads and look clearly in both directions. One path leads to exhaustion, scarcity, and conflict. The other leads to abundance, resilience, and peace with Nature.

The Pilot’s Wage is the turning point. It is the tool by which consumers become guardians of life, and by which humanity learns once again to prosper without destroying the foundations upon which it depends.

Chapter 2 – Why Consumers Hold the Key

For decades, governments have convened summits and signed solemn declarations. Targets have been set, deadlines announced, and yet the Earth’s condition has only worsened. Forests recede, seas rise, the air thickens with heat-trapping gases. We stand on the edge not because of a lack of awareness, but because the levers of change have been placed in the wrong hands.

Power has been entrusted to industries whose profits depend on extraction, and to governments whose promises bend beneath the weight of electoral cycles and national interests. Year after year, citizens watch as pledges evaporate. Hope shrivels. The narrative becomes familiar: “someone else” will solve it, “someday soon.” But the seasons grow harsher, and still we wait.

The truth is clearer, and far more empowering: the true lever of change lies not with parliaments or boardrooms, but with consumers. Eight billion of us, making decisions each day — these are the hands that truly guide the course of the world. Every item in every basket is a signal to producers. Every pound, euro, or yen spent is a command, shaping what is made, how it is made, and at what cost to Nature.

The Pilot’s Wage unlocks this dormant power. By returning one third of the ecological value of every purchase to the consumer, it transforms passive buying into active stewardship. Consumers become the fulcrum of change — tilting markets, compelling industries, and directing the tide of production towards sustainability.

Consider what happens when eight billion people are empowered in this way. No longer does a family face the dilemma between the cheaper, destructive product and the costly, sustainable one. The Pilot’s Wage ensures that the sustainable option is not only accessible, but advantageous. Every household becomes an ally of Nature, not through sacrifice, but through reward.

This shift is not theoretical. It is immediate, visible, and measurable. Producers respond to demand; they must. If consumers consistently favour goods with higher ecological value — and if that choice is reinforced by tangible price reductions — then entire industries will be compelled to adapt or wither. The might of consumer demand, once fractured and silent, becomes unified and commanding.

Without the Pilot’s Wage, consumers remain locked in contradiction: they may long to act sustainably, yet the economics betray them. With the Pilot’s Wage, that contradiction dissolves. Desire and affordability converge. Action and reward align.

The Pilot’s Wage is, therefore, not only an economic adjustment. It is the recognition that consumers are the rightful stewards of Earth’s future. It restores to them the power that governments and corporations have failed to exercise responsibly. It turns the marketplace into the arena where survival and harmony are decided — not by distant actors, but by each of us, together.

In this truth lies both hope and expectation. Hope, because for the first time the pathway to sustainability is placed within everyone’s reach. Expectation, because once consumers hold this power, they will never relinquish it.

Chapter 3 – The True Cost of What We Buy

At first glance, the price tag seems absolute. A loaf of bread, a pair of shoes, a mobile phone: the number on the label appears to tell us all we need to know. Yet in truth, that number is a deception by omission. It hides more than it reveals. Behind every product lies a story — of soil disturbed, water diverted, forests cleared, energy consumed. The price we pay at the counter rarely includes the true cost borne by the Earth.

This is the great deceit of the modern economy. It presents destruction as affordable and sustainability as expensive. It teaches us that a bargain is a victory, even when that bargain is purchased at the expense of poisoned rivers, scorched landscapes, or dwindling species. The consumer is deceived into thinking the shelf price is the whole truth, when in fact it is only a fraction of the bill — the rest is passed on to future generations, to the climate, to the living fabric of the planet.

The Pilot’s Wage tears away this veil. By measuring the ecological value of a product — the proportion of its cost of production that has been created through sustainable use of resources — it exposes what is hidden. For the first time, the consumer can see not just the price of a product, but its true worth to survival and harmony.

And more than seeing: the consumer shares in it. A third of that ecological value is returned to them, in reduction of the price to be paid. What was once invisible becomes visible, and what was once unrewarded becomes the very reason to choose. The Pilot’s Wage rebalances the scales. It restores honesty to the marketplace, so that the price of a product reflects not only its convenience to us, but its consequence for the Earth.

Imagine standing before two loaves of bread. One is cheap because it cuts corners, exhausting soils, using chemicals that leach into waterways. The other has been cultivated in harmony with Nature — fertile fields nurtured year after year, biodiversity protected, water cycles sustained. Without the Pilot’s Wage, the destructive loaf may tempt with a lower price. With the Pilot’s Wage, the sustainable loaf reveals its true value: the price is reduced, the choice rewarded. The consumer is no longer penalised for doing what is right; they are rewarded for it.

This transformation strikes at the root of despair. Many people wish to live sustainably but feel trapped by false economics. They look at their household budgets and sigh, believing that responsibility is a luxury they cannot afford. The Pilot’s Wage dissolves this falsehood. It proves that survival and harmony are not luxuries — they are the natural outcome when the true costs and values are finally acknowledged.

What emerges is not only fairness, but clarity. The marketplace ceases to be a theatre of confusion and becomes instead a mirror of truth. Each price tag carries a message: this is how well the product honours the Earth, and this is how much the consumer is rewarded for choosing it.

When we speak of the Pilot’s Wage, then, we speak of more than economics. We speak of truth-telling. We speak of breaking free from the deceit that has long obscured the real cost of what we buy. And in truth lies empowerment: the consumer, at last, can purchase not only goods, but the survival of mankind and the harmony of Nature.

Chapter 4 – From Helplessness to Power

For years, citizens have been told that their role in protecting the Earth is to “do their bit.” Recycle a little, drive less, switch off the lights. These gestures, though worthy, have never matched the scale of the crisis. Meanwhile, the destruction continues on an industrial scale, dwarfing the modest efforts of households. The result has been a deep and corrosive feeling of helplessness.

People care. They worry about the climate, about polluted seas, about the inheritance of their children. Yet they feel their actions vanish into insignificance. They watch news of floods and fires and believe, falsely, that their influence is too small to matter. This helplessness is not born of apathy, but of a system that has denied them their rightful power.

The Pilot’s Wage ends that denial. It reveals that the consumer is not a spectator but the decisive actor in the drama of survival. Every purchase, guided by the Pilot’s Wage, becomes a lever of change. Every receipt becomes proof of agency. No longer is the consumer trapped in gestures too small to shift the tide. The tide itself moves with them.

This is a transformation of dignity. To be a consumer without the Pilot’s Wage is to be caught between knowledge and impotence: knowing what is at stake, yet unable to alter the rules of the game. To be a consumer with the Pilot’s Wage is to stand tall, recognising that one’s choices carry weight, shaping the behaviour of producers, tilting the economy towards harmony with Nature.

The strength of eight billion consumers cannot be overstated. Individually, each decision seems small. Collectively, it is an irresistible current. With the Pilot’s Wage, this current gains focus and force. It is no longer a scattering of well-meant choices, but a unified demand, rewarded and reinforced.

Picture a world where this has taken hold. Families no longer despair over their limited influence. Communities know that every sustainable purchase carries not only ecological benefit but financial reward. Nations discover that the will of their people, expressed through daily consumption, outpaces the sluggishness of negotiations and policies. Global transformation no longer depends on rare agreements between governments but on the steady, daily choices of citizens.

The Pilot’s Wage replaces helplessness with empowerment, resignation with expectation. It shows that the greatest force for change is not waiting in conference halls but is already alive in the aisles of shops and markets. All that was needed was the mechanism to release it.

Helplessness is the disease of our age. Empowerment is its cure. The Pilot’s Wage is the medicine not for a few, but for all.

Chapter 5 – The Hidden Power of Reward

Human behaviour is not driven only by knowledge. We can understand the dangers of climate change, acknowledge the collapse of biodiversity, even grieve for the loss of fertile land and stable seasons — yet still, habits resist change. Why? Because knowledge alone rarely moves people to alter the patterns of their daily lives. What transforms behaviour most powerfully is reward.

The Pilot’s Wage recognises this truth without apology. It does not ask consumers to sacrifice endlessly for the good of the planet. It does not moralise or demand abstinence. Instead, it aligns self-interest with planetary survival. The consumer gains by choosing what sustains Nature. The household budget benefits directly when ecological value is high. Survival and harmony are not presented as duties; they become the rewarded, natural choice.

This changes everything. In the past, sustainable behaviour often carried a penalty — higher costs, fewer options, greater inconvenience. Those willing to bear these burdens did so out of conscience, but they were too few to alter the global tide. The Pilot’s Wage removes the penalty and replaces it with reward. For the first time in history, what is good for Nature is also good for the purse.

Reward is contagious. When families experience the benefit of reduced prices for sustainable products, they do not keep this discovery to themselves. They speak of it, share it, demand it. Markets respond swiftly to such signals, for producers cannot ignore the draw of consumer preference reinforced by tangible gain.

The result is not a narrow reform, but a cascade. One household chooses sustainably because it is rewarded. Neighbours notice, and follow. Producers adapt, knowing that higher ecological value brings not only moral approval but greater sales. Governments, too, find themselves compelled to support what their citizens already embrace. Reward generates momentum; momentum reshapes the world.

This is why the Pilot’s Wage must never be mistaken for a subsidy, or for charity. It is neither of these. It is the rightful sharing of ecological value between producer and consumer. It honours the role of the consumer in steering markets, and it ensures that the benefits of sustainability are felt not in distant reports but in everyday lives.

Without reward, good intentions wither. With reward, they flourish. The Pilot’s Wage is the bridge between what we know must be done and what we are willing, even eager, to do. It closes the gap between survival as an abstract ideal and survival as a practical, daily reality.

In the end, the Pilot’s Wage teaches us a simple lesson: when harmony with Nature is rewarded, humanity will choose it — not reluctantly, but eagerly. And in that eagerness rests our greatest hope.

Chapter 6 – The Price We Truly Pay

The numbers on a receipt have always seemed final. We walk out of a shop believing that the price we have paid is the full cost of what we bought. But that belief is an illusion. Hidden behind every transaction are unpaid debts — debts to the soil, to the air, to the oceans, to future generations. These debts accumulate silently, and the world is already paying the interest in floods, fires, droughts, and displacement.

The cruel irony is that the shelf price often rewards destruction. A product grown with chemicals that exhaust the soil and poison waterways may appear “cheaper” than one cultivated with care. A factory that pollutes without restraint can undercut one that safeguards ecosystems. The consumer is lured by false numbers — and without intervention, even the most conscientious buyer is trapped.

The Pilot’s Wage tears away this illusion. By calculating the ecological value of a product — the proportion of its cost of production sustained by Nature rather than extracted against it — the truth becomes visible. And more than visible: it becomes decisive. A third of that ecological value flows directly back to the consumer, reducing the price to be paid. The shelf now tells a different story. The sustainable product becomes the sensible, even the obvious choice.

Let us take an example. A loaf of bread stands priced at one hundred. Analysis reveals that seventy per cent of its cost of production arises from sustainable practices: soil kept fertile, water used wisely, biodiversity preserved. Thirty per cent of that seventy — twenty-one per cent of the total price — is returned to the consumer. The loaf that appeared to cost one hundred is, in fact, purchased for seventy-nine. The arithmetic of destruction is overturned; the arithmetic of survival takes its place.

This shift is not about discounts or subsidies. It is about honesty. It ensures that the market no longer hides the real cost of destruction nor penalises the choice of sustainability. Instead, it rewards truth. For the first time, the price tag aligns with the true balance sheet of life.

Without the Pilot’s Wage, every purchase risks deepening the deficit between humanity and Nature. With the Pilot’s Wage, every purchase becomes an act of restoration. The consumer does not merely feed their household — they nourish the Earth that feeds us all.

The consequences are vast. Producers will adapt, for no market can ignore the pull of consumer demand aligned with reward. Industries will redirect investment, seeking ever-greater ecological value. Nations will discover that the surest path to stability and prosperity is not extraction, but protection.

The world has long paid twice for its consumption: once at the counter, and again in ecological ruin. The Pilot’s Wage ends this deception. It makes survival affordable, harmony profitable, and the true cost of living transparent.

This is not only economics. It is liberation from a system that has deceived us, a step into a world where our money no longer buys destruction but secures the future of life.

Chapter 7 – The Turning of the Tide

For centuries, humanity has lived as though the Earth were endless. Forests could always be cut deeper, rivers tapped further, soils pushed harder. Growth was measured in tonnes extracted, barrels burned, hectares cleared. The story was one of conquest, as though Nature were an enemy to be subdued rather than a partner to be cherished.

But the illusion of endlessness has collapsed. We now live in an age where every headline speaks of limits breached — droughts in once-fertile lands, storms that tear through coasts with unnatural ferocity, wildfires consuming what were once stable forests. The tide of destruction rises, and we find ourselves caught within it.

The Pilot’s Wage is the counter-current. It is not another distant promise, nor a fragile policy easily undone. It is a mechanism rooted in the daily act of consumption, inescapable and universal. With it, eight billion consumers push together, and the tide begins to turn.

The power of this shift is not abstract. Markets move with astonishing speed when consumers demand change. Already we have seen it with technologies once rare and expensive — renewable energy, electric vehicles, organic produce. As demand grew, prices fell, industries restructured, and what once seemed marginal entered the mainstream. The Pilot’s Wage accelerates this dynamic to a planetary scale.

Now imagine this acceleration at work across every product, every service, every industry. Each time a consumer reaches for the sustainable option, they are rewarded. Each time they are rewarded, their preference strengthens. Each time preference strengthens, producers are compelled to adapt. And so the cycle repeats — a virtuous spiral, lifting us from destruction into harmony.

This is the turning of the tide. Where once consumer choices were scattered and weak, the Pilot’s Wage unites them. Where once markets rewarded short-term exploitation, they now reward long-term sustainability. Where once the future seemed a slow decline into scarcity, it now opens as a horizon of abundance, because human activity finally works with, not against, the regenerative power of Nature.

Critics may ask: can such a tide truly reverse centuries of damage? The answer lies in the sheer scale of consumption itself. It was billions of daily purchases that created the crisis; it will be billions of daily purchases that resolve it. The Pilot’s Wage does not rely on rare heroism, but on ordinary lives lived differently — lives in which every act of buying becomes an act of restoration.

We are not powerless. We are not condemned to drift with the current of destruction. The tide can turn, and with the Pilot’s Wage, it will turn. The marketplace itself will become the ocean in which survival is carried forward, wave after wave, until harmony becomes the lived reality of humankind.

Chapter 8 – The Power of Eight Billion

Eight billion people. At first, the number feels overwhelming — too vast, too scattered, too diverse to act together. But this multitude is not weakness; it is strength. Already, eight billion consumers shape the world every day with their spending. What we buy determines what is produced, how it is produced, and at what cost. The problem has never been the absence of power, but the absence of direction.

The Pilot Wage provides that direction. It unites billions of individual choices into a single, mighty current. A third of the ecological value of every purchase flows back to the consumer, rewarding their role in steering markets. Suddenly, eight billion personal choices no longer vanish into the economy; they resound in harmony, amplifying one another, shaping the course of industries and nations alike.

Imagine the weight of such a movement. A government may falter, an agreement may collapse, a company may resist — but can any force withstand the steady, daily will of billions? When consumers everywhere are rewarded for choosing sustainability, resistance becomes futile. Markets must bend, industries must transform, and politics must follow.

This is not naïve idealism. It is grounded in the arithmetic of demand. Producers cannot sell what consumers refuse to buy. Investors cannot profit from what consumers no longer reward. When sustainability becomes the profitable path — because consumers are empowered to make it so — the transformation of the world economy is not optional but inevitable.

Without the Pilot Wage, the power of eight billion remains latent, scattered, uncoordinated. With the Pilot Wage, it becomes the decisive force of history. No summit or treaty could ever assemble such a coalition; yet it already exists, waiting only for the mechanism that turns silent influence into conscious change.

We often ask: who will save the world? The answer is both humbling and empowering: we will. Not as distant heroes, not as abstract humanity, but as ordinary consumers making ordinary choices that, together, shape an extraordinary future.

Eight billion is not a burden. Eight billion is the decisive power of history. And with the Pilot Wage, that power awakens.

Chapter 9 – Three New Concepts in Economic Science

This chapter introduces three concepts that form the theoretical foundation of the Ethical Market Economy. Each rests on a simple but rigorous principle, and together they open an entirely new paradigm for economic science.

1. The Sense of Development

Definition:

The sense of development is determined by the purpose with which consumers spend their money. Sense here indicates both meaning and direction — a flow of money guided by a goal.

In the present economy, this goal is largely growth for its own sake: people consume more simply to expand consumption, and producers follow by expanding production. In the Ethical Market Economy the aim shifts: consumers spend to maximise ecological quality, and producers respond by striving to increase the ecological content of their goods and services.

The conclusion follows naturally: development derives its sense not from endless expansion, but from the collective pursuit of ecological integrity.

2. The Principle of Efficient Utilisation of Resources

Definition:

Costs should be managed at the source of the income that covers them, in order to achieve optimum efficiency in the utilisation of resources.

In practice, producers already act on this principle: they manage their costs of production out of their revenues, constantly seeking to improve efficiency. Consumers, however, have never been treated in this way. Their expenses — the costs of living — are rarely treated as a field of efficiency.

In the Ethical Market Economy, consumers attain efficiency by directing their spending exclusively towards goods and services with the highest ecological value. The principle reveals a self-evident truth: efficiency applies not only to factories and enterprises, but also to the daily ways of living of individuals.

3. The Responsibility of the Consumer

Definition:

The consumer must sustain the development of the economy with the goal of safeguarding the integrity of Nature for this and following generations.

Consumers sustain the development of the economy through their purchases. With every expense they absorb production, steer its direction, and set the trajectory of society. The function of the consumer in a free market economy is to consume everything that is produced — otherwise it is wasted.

This role carries responsibility. In the Ethical Market Economy, responsibility becomes explicit: ecological proof attached to every purchase makes consumers formally accountable for the development they sustain. The consumer is therefore not a passive recipient, but the true pilot of the economy — responsible for guiding it within the borders of Nature.

Conclusion

These three concepts — the sense of development, the principle of efficient utilisation of resources, and the responsibility of the consumer — form the intellectual foundation of the Ethical Market Economy.

• They redefine development as purposeful rather than expansive.

• They extend efficiency from production into the sphere of living.

• They place responsibility where it belongs: with the consumer who sustains and steers the market.

The logical consequence is clear: the Pilot’s Wage, the measurement of ecological value, and the Ethical Market Economy are not artificial constructs but natural consequences of these principles.

Chapter 10 – The Splitting of Socio-Economic Power

In the Ethical Market Economy, socio-economic power is no longer fused but split into two complementary forms:
the social power of income (held by producers) and the economic power of expense (exercised by consumers).

This shift is revolutionary. Power has historically been viewed as concentrated in producers and consumers,
whose interests often interpenetrate. Yet in truth, their powers are distinct: producers wield social power
through income, while consumers wield economic power through expense.

The balance between these two powers prevents domination by either side. It ensures that the economy is not
a monologue of production, but a dialogue between producing and consuming. Producers and consumers mutually
depend on each other, shaping one another’s possibilities and limits.

In this new balance, socio-economic life becomes more transparent. It is no longer possible for producers to
monopolise influence by controlling both income and expense. Nor can consumers dictate without recognising the
social role of producers. Each power has its rightful place, and the economy thrives on their interplay.

The splitting of socio-economic power marks a paradigm shift. It clears the path for the Pilot Wage, where
consumers are recognised not only as spenders but as economic actors whose choices carry decisive weight in
shaping markets and sustaining the planet.

Chapter 11 – Breaking the Illusion of Scarcity

We are told, endlessly, that there is not enough. Not enough money to protect ecosystems, not enough resources
to live sustainably, not enough political will to act boldly. Scarcity is presented as an unbreakable law, a truth
that justifies inaction and excuses destruction.

But this scarcity is an illusion. The world is not poor. Humanity generates vast wealth every year, wealth measured
in trillions, channelled through trade, consumption, and production. What is scarce is not money, but honesty. What
is lacking is not resources, but the courage to align our economy with reality.

The illusion of scarcity is carefully maintained because it serves entrenched interests. When people believe there
is not enough, they accept inequality as inevitable. They resign themselves to environmental destruction as the
price of survival. They tolerate systems that reward a few while impoverishing the many. Scarcity, in this way,
becomes a tool of control.

The truth is different. Every product we buy already contains within it the means to fund sustainability. The
ecological value of a product—the percentage of its costs of production that has been carried out in perfect
ecological balance—is real wealth. It is wealth that has simply been hidden from view, concealed behind prices
that tell only half the story.

When consumers are rewarded with a share of this ecological value, the illusion of scarcity collapses. Suddenly,
protecting the environment is not an impossible luxury but an obvious choice. There is no shortage of money to heal
the planet—only a shortage of honesty in how we account for value.

Breaking the illusion of scarcity means recognising that we have always had enough. Enough resources, enough wealth,
enough capacity to live well without destroying the Earth. The Pilot Wage makes this reality visible, and in doing
so, liberates us from one of the oldest and most dangerous myths of economics.

Chapter 12 – The Economy Reborn

The word *economy* once meant the careful management of a household. Over time, it came to signify nations, then the globe itself. Yet in this expansion, we lost sight of its essence: an economy exists to sustain life, not to consume it. An economy that exhausts its own foundations is not strength, but folly.

Today we live in a world where the economy has turned against its very purpose. Growth is celebrated even as rivers dry, forests vanish, and climates destabilise. We measure progress in figures that rise on paper while the living fabric beneath us collapses. We declare ourselves richer, while in truth the foundation of wealth — a thriving planet — is being squandered.

The Pilot Wage represents the rebirth of the economy in its truest sense. By embedding ecological value into every transaction, it restores alignment between human prosperity and the health of Nature. It does not reject growth; it redefines it. Growth becomes the expansion of harmony, the deepening of resilience, the flowering of abundance.

This rebirth begins with the consumer. Each purchase, rewarded by its ecological value, is no longer merely an exchange of money for goods. It becomes an act of stewardship, a reinforcement of balance, a contribution to survival. Multiplied by billions, these acts reshape the flows of the entire economy.

Producers adapt, compelled by demand. Investors redirect, drawn by new patterns of profit. Governments follow, recognising that stability depends not on subsidising destruction but on enabling restoration. Bit by bit, transaction by transaction, the economy is reborn — not through decree, but through daily life.

The significance cannot be overstated. For decades, reform has faltered because it asked people to accept less: less convenience, less prosperity, less comfort. The Pilot Wage asks no such sacrifice. It offers more: more affordability, more honesty, more alignment with what we know to be right. It shows that living sustainably is not a burden, but a reward.

This is the inevitability of the Pilot Wage. It does not struggle against the current of human desire; it channels it. People will always seek what benefits them. When what benefits them also sustains the Earth, the economy flourishes in ways never before seen.

We begin to measure wealth differently: not only in profit margins or national accounts, but in rivers running clear, soils remaining fertile, air remaining breathable. The economy reborn is not an abstraction. It is felt in every home, tasted in every harvest, breathed in every season that holds steady.

Without the Pilot Wage, the economy will remain a predator devouring its host. With it, the economy becomes once again what it was meant to be: the wise management of our shared household — Earth.

Chapter 13 – The End of False Divides

For too long, humanity has lived within false divides. We have been told that there is an unavoidable conflict between prosperity and sustainability, between the needs of people and the needs of Nature, between economy and ecology. These divides have paralysed action, as though we must forever choose one side at the expense of the other.

This has always been a lie. It is not prosperity that threatens survival, but the way prosperity has been pursued — through destruction disguised as wealth. It is not the needs of people that conflict with the needs of Nature, but the illusion that they are separate. We are part of Nature. To poison rivers is to poison ourselves. To exhaust soils is to starve our children. To destabilise the climate is to destabilise civilisation itself.

The Pilot Wage ends these false divides. It demonstrates, in the most practical way, that prosperity and sustainability are not opposites but allies. When one third of the ecological value of production is returned to consumers, the choice that sustains Nature becomes the choice that sustains household budgets. What benefits the Earth also benefits the family. What restores ecosystems also restores affordability.

This reconciliation transforms the very language of politics and markets. No longer must leaders weigh “jobs versus the environment” or “growth versus climate.” With the Pilot Wage, jobs flourish precisely because production aligns with ecology. Growth is measured not in resources extracted but in value created sustainably. The false divide dissolves, replaced by a new reality in which survival and prosperity are two faces of the same truth.

The psychological effect is profound. For decades, citizens have felt torn between conscience and necessity: the wish to act responsibly against the pressure to make ends meet. This inner divide corrodes hope, leaving people cynical, weary, resigned. The Pilot Wage heals this fracture. It proves that to care for the Earth is also to care for oneself and one’s family. Conscience and necessity move in the same direction.

Imagine a generation raised without these false choices. Children who never learn to see sustainability as a costly sacrifice, but who grow up in a world where the ecological option is the obvious, affordable, and rewarded option. For them, the divide will seem as archaic as bloodletting in medicine or slavery in commerce. They will look back in astonishment that humanity once believed prosperity and Nature were at odds.

This is the power of the Pilot Wage. It does not only rebalance prices; it reshapes perception. It ends the false divides that have chained us to inaction. It makes visible what has always been true: that the well-being of mankind and the well-being of the Earth are one and the same.

The era of conflict between economy and ecology is over. The Pilot Wage is the dawn of their reconciliation — and in that reconciliation lies the inevitability of survival — and of harmony.

Chapter 14 – When Survival Becomes Profitable

The greatest obstacle to change has never been ignorance. Humanity knows what is happening. The storms, the droughts, the rising seas are not mysteries. Reports pile high with evidence, warnings, and predictions. The obstacle has always been that destruction remained profitable, while survival seemed costly.

Industries that exhaust resources have thrived because their products appeared cheap. Governments have hesitated because protecting Nature seemed to threaten growth. Consumers have struggled because the sustainable choice carried a higher price. In this distorted economy, ruin pays while preservation drains.

The Pilot Wage overturns this fatal inversion. By returning one third of the ecological value of the cost of production to the consumer, it makes survival itself the profitable path. Producers who protect ecosystems gain more sales. Consumers who choose sustainability see their household budgets rewarded. Investors who back ecological industries see markets expand rather than contract. The logic of profit, once an enemy of the Earth, becomes its greatest ally.

This alignment is revolutionary. No longer must we plead with corporations to act responsibly against their financial interests. No longer must we beg citizens to bear the burden of higher prices for the sake of conscience. No longer must governments walk the tightrope between economic stability and ecological duty. The Pilot Wage unites all three in a single direction: survival pays, destruction costs.

And once survival becomes profitable, its spread is unstoppable. Markets accelerate what they reward. Just as fossil fuels once grew dominant because they were cheap, so too will ecological products grow dominant when they are both desirable and rewarded. Entire industries will race to increase their ecological value, not out of charity but out of necessity. Competition itself becomes a force for harmony.

This is not a utopian dream. It is the inevitable result of correcting the distortion at the heart of the current economy. The Pilot Wage does not create profit where none exists; it redirects it towards truth. The wealth of the world already flows through consumption — the Pilot Wage ensures that this flow strengthens rather than undermines the foundations of life.

We often hear that humanity will only change when forced by catastrophe. This is a counsel of despair, a surrender to delay and suffering. The Pilot Wage proves otherwise. It shows that humanity will change when survival is no longer framed as sacrifice but revealed as reward. People will choose what profits them. And when what profits them also preserves the Earth, change will come swiftly, inevitably, joyfully.

Survival will no longer be a desperate duty. It will be the most profitable choice available — for households, for industries, for nations. When survival pays, the future is secured.

Chapter 15 – The Unstoppable Momentum

History shows that once a great shift begins, it gathers speed beyond the control of those who first imagined it. The printing press spread knowledge faster than rulers could censor it. The steam engine transformed economies before governments could comprehend it. The digital revolution rewired societies at a pace that no single authority directed. Once momentum builds, it becomes unstoppable.

The Pilot Wage is the next such shift. By rewarding consumers with one third of the ecological value of the cost of production, it sets in motion a force that grows with every transaction. Each purchase strengthens demand for sustainability. Each reward deepens consumer expectation. Each adaptation by producers intensifies competition for ecological value. The cycle feeds itself — faster, stronger, wider.

At first, it may seem modest: a family notices that the sustainable loaf of bread is not only healthier for the Earth but cheaper for their table. Soon neighbours follow. Markets respond. Producers compete to display higher ecological value. Investors flow towards the winners. Governments, seeing stability in this rising tide, reinforce it. What began as a single ripple expands into a wave that crosses nations.

This is the inevitability of the Pilot Wage. It does not depend on fragile agreements or fleeting goodwill. It depends on the most reliable of human behaviours — the pursuit of benefit. People will choose what rewards them. Industries will chase what profits them. Nations will support what stabilises them. And when all three point in the same direction, no obstacle can hold.

Critics may argue, delay, or resist. But resistance is futile once consumers feel empowerment in their daily lives. A mother who sees her shopping bill reduced because she chose the ecological option will not surrender that benefit. A farmer who gains higher sales because his methods enrich the soil will not return to exhaustion. A nation that discovers prosperity in sustainability will not abandon it for instability. The logic of reward and profit ensures momentum continues, with or without permission.

This is why the Pilot Wage must be understood not as a fragile policy but as a turning point in civilisation. Once it takes root, its momentum is self-reinforcing. Each gain accelerates the next. Each success silences doubt. Each day, survival and harmony become more natural, more affordable, more inevitable.

Momentum is the most powerful force in history. And with the Pilot Wage, momentum is finally aligned with the survival of mankind and the flourishing of Nature. What once seemed impossible reveals itself as unstoppable.

Chapter 16 – The Threshold of Transformation

There comes a moment in history when the balance tips — when what once seemed fragile and uncertain becomes inevitable. Humanity has stood at thresholds before: the dawn of agriculture, the rise of industry, the spread of digital connection. Each time, the crossing reshaped civilisation itself. Today we stand before another threshold: the transformation of our economy from predator to partner, from destroyer to sustainer.

The Pilot Wage is the key to this crossing. By returning one third of the ecological value of the cost of production to the consumer, it aligns the power of eight billion lives with the survival of the Earth. It ensures that sustainability is no longer the burden of the few but the expectation of all. It makes harmony not a distant dream but a daily reality — inscribed in every purchase, proven in every receipt.

The signs of transformation are unmistakable once the Pilot Wage takes hold. Markets shift their allegiance from exploitation to restoration. Producers compete for ecological value as fiercely as they once competed for cheapness. Consumers embrace their role as guardians, not reluctantly but eagerly, for they are rewarded with every act. Governments, far from dragging their feet, are carried forward by the will of their citizens and the stability of their economies.

At this threshold, the despair that has haunted the modern age begins to lift. No longer must citizens watch the worsening storms and feel powerless. No longer must they choose between their household budgets and their conscience. No longer must nations argue over who pays for survival — for survival has become the most profitable path. The fracture between hope and reality heals.

To cross this threshold is to reimagine what it means to live. Children will grow up knowing that every choice they make contributes to the flourishing of the planet. Communities will thrive because prosperity and ecology move in unison. Humanity itself will discover that it was never destined to be a destroyer, but can at last take its rightful place as steward and partner of the Earth.

This is not the end of the journey. It is the beginning. Beyond the threshold lies a future where civilisation is measured not by what it extracts but by what it sustains; not by what it consumes but by what it safeguards. The Pilot Wage does not merely reform the present — it births a new era.

We now stand on the brink of that era. One step remains: to accept the mechanism, to embrace the logic, to cross the threshold together. What follows is no longer speculation but lived experience — life with the Pilot Wage, or life without it. From this point, the choice is stark, the consequences vivid, and the future ours to decide.

Chapter 17 – The Ethical Market Economy in Global Perspective

Every civilisation faces a choice in how it relates to the Earth. For centuries, humanity chose growth at any cost, as though Nature were an infinite warehouse of resources and an infinite landfill for waste. That choice has brought us to the brink of ecological collapse. Forests shrink, air thickens, oceans acidify. Yet the demand for more continues, because the economic system insists that growth is its only measure of success.

The Pilot Wage breaks this cycle. By returning one third (30%) of the Ecological Value (EV) of every purchase to the consumer, it rewires the logic of the market. For the first time, every transaction favours goods and services that keep Nature intact. Billions of consumers, acting not out of virtue but out of simple self-interest, will direct their spending towards products that preserve the environment. And in doing so, they will transform the economy into one that lives in harmony with the Earth.

The Failure of Growth Without Limits

The old model of globalisation was built on growth alone. Nations competed to produce faster, cheaper, bigger — regardless of ecological cost. Corporations pursued profits without accounting for pollution, resource exhaustion, or destruction of communities. Consumers were left with cheap goods that carried hidden costs: climate disasters, poisoned rivers, hollowed-out societies.

This model is unsustainable. It is not only unjust; it is suicidal. Humanity cannot survive an economy that demands infinite growth on a finite planet.

The Logic of the Pilot Wage

The Pilot Wage introduces a new principle:

• Every purchase carries an Ecological Value.
• One third of this value flows back to the consumer as a direct reduction in price.
• This simple mechanism ensures that only products and services in harmony with Nature can thrive in the market.

The logic is unbreakable:

• If a company produces ecologically destructive goods, its EV collapses, and consumers receive little or nothing back. Demand shrinks.
• If a company produces ecologically sound goods, its EV is strong, and consumers receive meaningful reductions. Demand expands.

Billions of purchases each day become billions of ecological votes. No central authority is required, no heroic sacrifice demanded — only the quiet arithmetic of EV and the Pilot Wage.

Immediate Consequences

The consequences are direct and visible:

• For consumers: Lower effective prices, greater purchasing power, and assurance that every purchase supports a healthy environment.
• For workers: Industries that destroy Nature wither; industries that sustain it expand, creating dignified jobs aligned with responsibility.
• For companies: Exploitation ceases to be an advantage. Only ecological efficiency survives.
• For society: Air clears, rivers heal, forests regrow. Health improves as toxins decline. Life expectancy rises.

Everyone lives a healthier life in a thriving environment, because every pound, euro, or dollar spent pushes the economy towards harmony with Nature.

A Global Standard

The Pilot Wage is not local but global. Because it is tied to EV, it applies everywhere:

• In wealthier nations, it amplifies consumer power without fuelling overconsumption.
• In lower-income nations, it makes essential goods affordable while steering development along ecological lines.

Instead of driving wages and standards downward, globalisation now pulls them upward — towards survival.

Beyond Fairness: Survival

Much of this book has shown how the Pilot Wage brings fairness — between worker and employer, consumer and company, rich nation and poor. But fairness is not its greatest gift. Its greatest gift is survival.

Without the Pilot Wage, the global economy continues on its path of ecological destruction, gambling with the future of humanity. With the Pilot Wage, survival becomes not a moral aspiration but a mathematical certainty, embedded in every transaction.

A Choice for Leaders

For policymakers, central bankers, and heads of institutions such as the Federal Reserve or the European Central Bank, the choice is stark:

• Continue defending a system that demands endless growth and guarantees collapse.
• Or embrace the Pilot Wage, a mechanism that preserves prosperity by preserving life.

If they fail to choose, citizens will choose for them. Once people see that every purchase could give them back one third of its Ecological Value — and that this simple mechanism guarantees survival — they will demand it. Leaders who resist will lose legitimacy. Leaders who adopt it will earn history’s gratitude.

Toward a Future in Harmony

The Pilot Wage is not a dream; it is a design. It is measurable, enforceable, and universal. Its effects ripple outward — from consumer wallets to company strategies, from national policies to global survival.

And the vision it opens is simple yet profound: mankind living in harmony with Nature, surrounded by abundance, secure in survival. The end of the bad habit of endless growth. The beginning of a civilisation that thrives not by exhausting the Earth, but by sustaining it.

This is the Ethical Market Economy in global perspective: not growth without end, but life without end; not profit at any cost, but profit within responsibility; not collapse, but survival.

Chapter 18 – Mobilising for the Pilot Wage

Every reform in history has faced a moment of truth. Principles may be clear, benefits undeniable, and logic unbreakable — but unless people mobilise, the system does not change. Power rarely concedes on reason alone; it yields when reason is joined by numbers, voices, and will.

The Pilot Wage is no different. Its logic is flawless, its benefits universal, and its necessity urgent. But it will not be legalised until a critical mass of citizens demands it. This chapter shows how that demand can be built, how it can be directed, and how it can make the Pilot Wage unstoppable.

Why Mobilisation Is Necessary

Leaders know the economy is failing. They see the signs: inequality widening, ecological destruction accelerating, trust in institutions collapsing. Yet many remain paralysed by old assumptions — that growth must continue at any cost, that markets left alone will somehow self-correct.

They will not abandon these assumptions easily. Only when they see that their positions of power depend on adopting the Pilot Wage will they act. Mobilisation is how citizens create that clarity.

The Power of Consumers

The Pilot Wage begins with consumers, and so does mobilisation. Every purchase is already a vote for or against ecological survival. But without the Pilot Wage, that vote is invisible, wasted. Consumers must make their demand visible:

• Through campaigns: calling for legislation that enshrines the Pilot Wage in law.
• Through boycotts: refusing products and companies that undermine ecological value.
• Through networks: spreading the simple message — “One third of Ecological Value belongs to you, on every purchase, every time.”

When millions repeat this message, no government can ignore it.

The Power of Workers

Workers, too, stand to gain. With the Pilot Wage, the industries of the future — ecological, sustainable, dignified — expand, while exploitative ones collapse. Workers can demand the Pilot Wage not as charity, but as protection of their livelihoods.

Unions and professional associations can adopt it as their rallying cry: “We demand that responsibility be tied to Ecological Value, not bargaining weakness.” By linking wage struggles to the Pilot Wage, they transform scattered negotiations into a unified movement.

The Power of Companies

Not all companies will resist. Many already recognise that sustainability is essential, but they fear being undercut by less responsible competitors. The Pilot Wage gives them the level playing field they need.

Forward-looking businesses can become allies in mobilisation, demanding that governments legalise the Pilot Wage so that fairness is guaranteed and responsibility rewarded. In doing so, they not only protect the planet but also secure their own long-term survival.

The Power of Culture

Mobilisation is not only political; it is cultural. Ideas spread when they become common sense. The Pilot Wage must enter the language of everyday life, taught in schools, debated in media, shared on social networks.

When people begin to say naturally, “Of course one third of Ecological Value belongs to consumers,” the idea becomes unshakable. Once it feels obvious, opposition collapses. Culture prepares the ground for law.

Steps of the Movement

A movement for the Pilot Wage will pass through stages:

1. Awareness: people learn the simple truth — one third of EV is theirs by right.
2. Demand: citizens petition, protest, and vote for leaders who pledge to implement it.
3. Legislation: governments, under pressure, enshrine the Pilot Wage into law.
4. Normalisation: the Pilot Wage becomes daily reality, like weekends, safety laws, or social insurance once did.
5. Globalisation: nations adopt it one after another, until it becomes the new baseline of civilisation.

Each step flows logically from the one before. Each success multiplies pressure on those who resist.

The Critical Mass

Revolutions of fairness do not require unanimity; they require a critical mass. Once enough citizens demand the Pilot Wage, leaders face a simple calculation: legalise it or lose legitimacy.

This is the tipping point every movement seeks. It is reached not by violence or extremism, but by persistence, clarity, and scale. The Pilot Wage has all three. Its message is simple, its benefits universal, and its mechanism practical. Once millions demand it, the rest will follow.

From Mobilisation to Transformation

The Pilot Wage is not just another policy proposal; it is the foundation of a new economy. But it will only move from principle to practice when citizens insist on it, when workers rally to it, when companies embrace it, and when leaders understand that their survival depends on it.

Mobilisation makes this inevitable. Every petition signed, every conversation sparked, every campaign launched accelerates the moment when the Pilot Wage becomes law. And once law, it becomes life — reshaping markets, restoring harmony with Nature, and ensuring humanity’s survival.

A Call to Action

The path is clear:

• Citizens: demand your one third of Ecological Value.
• Workers: demand that your responsibility be recognised.
• Companies: demand the level playing field of fairness.
• Leaders: hear the call, or lose your mandate.

The Pilot Wage is not a distant dream. It is a decision waiting to be made. Mobilisation is how we force that decision — for dignity, for survival, for harmony with Earth itself.

Chapter 19 – Piloting the Pilot Wage

Every transformation of civilisation begins somewhere. Democracy, human rights, environmental protections — each started as local reforms before becoming global norms. The same will be true of the Pilot Wage. To move from principle to practice, from vision to reality, it must first be tested and proven in one country. That nation will not only change its own destiny but open the path for all humanity.

Why Start in One Country

The Pilot Wage is designed for universality. It applies to every purchase, in every economy, because Ecological Value (EV) can be calculated everywhere. Yet universal principles often need a local beginning.

• A single country can demonstrate feasibility: how EV is measured, how reductions flow back to consumers, how fairness is enforced.
• Success in one place creates proof that no sceptic can ignore. What is visible in daily life is more convincing than any theoretical argument.
• Once people in other countries see prices falling, purchasing power rising, and Nature recovering, they will demand the same. Leaders will face a simple question: “If they can do it, why can’t we?”

Choosing the First Pilot

Which country should begin? The choice matters. It must be:

• Ambitious enough to show global potential.
• Stable enough to implement the mechanism with credibility.
• Visible enough that the world takes notice.

It could be a small, innovative nation that embraces reforms quickly. It could be a larger economy seeking to lead by example. It could even be a country already threatened by ecological collapse, determined to survive. The exact nation is less important than the clarity of its decision: to be the pioneer of a just civilisation.

How to Launch the Pilot Wage

The steps are clear and practical:

1. Legislation: Parliament or Congress passes a Pilot Wage law, fixing the principle: one third of EV flows back to the consumer in every purchase.
2. Calculation of EV: Independent bodies establish transparent methods for measuring Ecological Value across industries.
3. Implementation: Retail systems apply automatic reductions at the point of sale, visible on receipts so consumers see their Pilot Wage in action.
4. Oversight: Regulators and auditors monitor compliance, with penalties for companies that misstate EV or withhold reductions.
5. Public Reporting: Regular reports show how prices fall, how consumption shifts toward sustainable products, and how ecological conditions improve.

Within months, the results become tangible.

The Immediate Proof

The first nation to implement the Pilot Wage will see changes almost at once:

• Consumers: enjoy greater purchasing power. Their money goes further, not by inflation or subsidies, but through structural fairness.
• Markets: tilt toward sustainable products. Unsustainable ones lose competitiveness and fade from shelves.
• Nature: begins to heal, as demand flows to goods that preserve ecosystems.
• Trust: in government and institutions rises, as citizens experience fairness daily in every transaction.

This proof cannot be dismissed. It is not abstract theory but lived experience — undeniable, repeatable, exportable.

The Ripple Effect

Once one country demonstrates success, others will follow. The pressure will be irresistible:

• Citizens abroad will demand what their neighbours already enjoy.
• Companies will push for it, to compete on equal terms in international trade.
• Global institutions will recognise it as a safeguard for stability, health, and survival.

Just as safety standards, social insurance, and human rights spread from pioneers to the world, so too will the Pilot Wage spread — first regionally, then globally.

The First Movers’ Advantage

The country that dares to pilot the Pilot Wage will not only lead morally but also prosper materially. By aligning its economy with ecological truth earlier than others, it will attract sustainable industries, visionary entrepreneurs, and global goodwill.

It will export not only products but also hope. Its name will be remembered not for clinging to the old order of endless growth, but for founding the new order of survival and harmony.

A Decision of Destiny

Some will say the Pilot Wage is too bold, too new, too disruptive. But the greater risk is to do nothing. Collapse is certain if we persist in the old path. Survival is certain if we embrace the new one. The Pilot Wage is not an experiment in fantasy; it is an experiment in reality.

The first country to legalise it will not merely reform its economy. It will alter the course of human history.

The Call to Pioneers

To leaders reading this: ask yourselves — do you want to be remembered as guardians of a dying order, or as pioneers of a just and living one?
To citizens: ask yourselves — will you wait for others to act, or will you demand that your nation lead?

The Pilot Wage needs only one country to begin. That first step will be the spark that ignites a global transformation. The choice lies before us. The future belongs to pioneers.

Chapter 19 – Piloting the Pilot Wage

Why Start in One Country

Choosing the First Pilot

Which country should begin? The choice matters. It must be:

• Ambitious enough to show global potential.
• Stable enough to implement the mechanism with credibility.
• Visible enough that the world takes notice.

How to Launch the Pilot Wage

The steps are clear and practical:

Within months, the results become tangible.

The Immediate Proof

The first nation to implement the Pilot Wage will see changes almost at once:

This proof cannot be dismissed. It is not abstract theory but lived experience — undeniable, repeatable, exportable.

The Ripple Effect

Once one country demonstrates success, others will follow. The pressure will be irresistible:

Just as safety standards, social insurance, and human rights spread from pioneers to the world, so too will the Pilot Wage spread — first regionally, then globally.

The First Movers’ Advantage

It will export not only products but also hope. Its name will be remembered not for clinging to the old order of endless growth, but for founding the new order of survival and harmony.

A Decision of Destiny

The first country to legalise it will not merely reform its economy. It will alter the course of human history.

The Call to Pioneers

The Pilot Wage needs only one country to begin. That first step will be the spark that ignites a global transformation. The choice lies before us. The future belongs to pioneers.

Chapter 20 – When Momentum Tips the World Economy

Every great shift begins quietly, then suddenly seems unstoppable. Electricity, once a curiosity, spread until it illuminated the planet. Democracy, once radical, became common sense. The Pilot Wage will follow this same arc. Once a handful of countries adopt it and prove its power, momentum will tip the entire world economy.

This chapter envisions that tipping point — the moment when the old order of endless growth collapses under its own contradictions, and the new order of ecological harmony becomes the global norm.

The First Wave

After one pioneer nation implements the Pilot Wage, others will not wait long. A wave begins: neighbours follow to remain competitive, allies follow to remain aligned, vulnerable nations follow to secure survival.

Within a decade, a cluster of countries across different regions — perhaps Scandinavia, South America, and parts of Asia — will have legalised the Pilot Wage. Each reports the same results:

• Consumers gain purchasing power without inflation.
• Markets shift visibly toward sustainable products.
• Ecological recovery becomes measurable: cleaner air, healthier soils, rising biodiversity.
• Political trust rises, as fairness is not promised but lived.

The proof multiplies, and with it, the pressure.

The Global Market Realigns

As adoption spreads, the global market itself changes. Companies operating internationally can no longer ignore the Pilot Wage. They adapt their supply chains to maximise Ecological Value, knowing that in countries with the Pilot Wage, only ecological products sell.

This begins a domino effect:

• Unsustainable producers are squeezed out of global trade.
• Ecological efficiency becomes the new definition of competitiveness.
• Investment flows away from extractive industries into regenerative ones.

The world economy realigns not by decree, but by demand — billions of consumers voting every day with Pilot Wage purchasing power.

Nations Under Pressure

Countries that resist face rising costs:

• Their exports struggle to compete in markets governed by Ecological Value.
• Their citizens demand the same benefits their neighbours enjoy — cheaper goods, cleaner environments, healthier lives.
• Their leaders face mounting political risk, branded as defenders of a collapsing order.

One by one, they yield. Not out of virtue, but out of necessity. The Pilot Wage becomes the price of legitimacy.

Life in the Ethical Market Economy

What does life look like in this new order? The changes are dramatic, yet natural:

• For consumers: every purchase brings not only goods but also ecological assurance. Shelves are filled with products that sustain the Earth, because unsustainable ones have vanished. A sense of trust and security replaces anxiety.
• For workers: industries aligned with Nature flourish — renewable energy, ecological farming, sustainable transport, circular manufacturing. Jobs are dignified because they serve life, not destruction.
• For communities: air is clean, water is safe, green spaces expand. Cities are vibrant with gardens and trees; rural areas thrive as stewards of biodiversity. Health improves as toxins recede.
• For nations: stability rises. Conflicts over resources diminish as economies no longer depend on reckless extraction. Cooperation replaces competition, as nations realise survival is shared.

It is not utopia — it is logic made visible.

The End of the Growth Illusion

The old economy worshipped growth. But in this new order, growth ceases to be the measure of success. Survival, health, and harmony become the metrics that matter. Policymakers speak not of GDP but of EV, not of endless expansion but of enduring balance.

And far from reducing prosperity, this shift enriches life. People enjoy abundance — not in the accumulation of waste, but in the richness of clean air, safe food, stable communities, and meaningful work.

A Global Culture of Survival

As more countries join, a global culture forms. Children grow up knowing that the Pilot Wage is as normal as weekends or public schools. Media celebrates ecological innovation as readily as technological innovation. Citizens expect their governments to defend not just borders but the biosphere.

The Pilot Wage becomes not only a law but a way of life, uniting humanity in a shared ethic: we thrive by protecting the Earth that sustains us.

The Tipping Point Achieved

There comes a moment when resistance collapses. Once enough countries adopt the Pilot Wage, the global economy cannot function without it. Even reluctant nations are forced to comply, or risk isolation.

This is the tipping point — the moment when the Ethical Market Economy moves from aspiration to inevitability. Humanity steps across the threshold: no longer trapped by the bad habit of endless growth, but anchored in the discipline of survival.

Beyond Survival: Flourishing

The ultimate promise of the Pilot Wage is not only survival but flourishing. Freed from the treadmill of exploitation, societies rediscover time, creativity, and connection. Art, science, and culture bloom in the space once consumed by scarcity and fear.

Nature is not a backdrop but a partner. Forests, oceans, and skies recover, reminding humanity of its true place: not master of the Earth, but member of it.

This is the world the Pilot Wage makes possible. And once momentum tips, no force on Earth can prevent it from becoming reality.

Chapter 21 – A Future Secured: Humanity Beyond Survival

The story of economics has always been the story of survival. For centuries, humans struggled to secure enough food, shelter, and stability to endure another generation. Later, the struggle became one of power — nations competing for dominance, companies for profit, individuals for security. But through it all, the economy remained a dangerous game: wealth for some, precarity for many, collapse always looming in the background.

The Pilot Wage ends this cycle. When it is universal, humanity steps into a new chapter of history. No longer trapped by the logic of endless growth, no longer gambling with the survival of the planet, mankind secures both prosperity and harmony. For the first time, survival is guaranteed not by chance or conquest, but by design.

Life With the Pilot Wage Everywhere

Imagine the world once every nation has adopted the Pilot Wage:

– For consumers: every purchase everywhere is reduced by one third of Ecological Value (EV). The Pilot Wage is automatic, visible, and trusted. Families enjoy reliable purchasing power. Prices reflect not exploitation but sustainability. Consumption is aligned with health.
– For workers: no profession carrying essential responsibility is degraded. Wages flow from ecological value, not bargaining weakness. Dignity is protected across industries, because the economy itself enforces it.
– For companies: competition is fierce but fair. Profit no longer depends on cutting corners or externalising harm. Success comes from efficiency, innovation, and alignment with ecological truth. The winners in this system are those who serve both humanity and Nature.
– For societies: ecological restoration is visible everywhere. Cities are green, rural landscapes abundant, oceans replenished. Public trust rises as people see fairness in daily transactions. Peace is fostered as nations cooperate in sustaining the biosphere they all depend upon.

This is not a utopia imagined; it is a world designed by the logic of EV and the universality of the Pilot Wage.

The End of Fear

For most of human history, fear has been the background noise of life: fear of famine, fear of poverty, fear of unemployment, fear of collapse. The universal Pilot Wage silences that noise. Not by removing risk from life, but by removing the systemic injustice that created unnecessary insecurity.

With one third of EV always flowing back to consumers, markets find stability. With ecological destruction penalised automatically, survival is secured. Fear no longer defines economic life; trust does.

The Flourishing of Humanity

Once survival is guaranteed, humanity is freed for flourishing. Freed from scarcity, people rediscover abundance — not the abundance of excess and waste, but the abundance of health, creativity, and connection.

– Art thrives, no longer subordinated to markets that reward only what sells fastest.
– Science accelerates, focused not on exploiting Nature but on understanding and enriching it.
– Culture deepens, as communities celebrate their renewed relationship with land, water, and sky.

The Pilot Wage makes space for what makes us most human.

The Harmony of Civilisation and Nature

For the first time in history, the economy becomes an ally of Nature instead of its enemy. Forests grow where deserts once spread. Rivers run clear. The air is fresh. Species return. Humanity lives not against Nature, but with it — every transaction reinforcing the balance rather than eroding it.

This harmony is not fragile. It is not the result of endless vigilance or sacrifice. It is built into the structure of the economy itself, guaranteed by the logic of EV. It becomes permanent.

A New Measure of Civilisation

Historians may look back on this era and say: humanity’s true civilisation began only when it embraced the Pilot Wage. Until then, survival was uncertain, dignity negotiable, and Nature exploited. Afterward, survival was secured, dignity universal, and Nature safeguarded.

Civilisation will no longer be measured by the size of GDP or the number of skyscrapers. It will be measured by balance, fairness, and the flourishing of all life.

Irreversibility

Once universal, the Pilot Wage cannot be undone. No leader could dare revoke it, for citizens would revolt against losing their one third of EV. No company could undermine it, for consumers would abandon them. No nation could withdraw, for isolation would mean collapse.

The Pilot Wage, once adopted, becomes as irreversible as the abolition of slavery or the recognition of human rights. It is not a policy; it is a turning point in history.

The Human Promise

What does this mean for us, the generation alive today? It means we hold in our hands the power to decide whether humanity collapses or survives, whether civilisation remains parasitic or becomes symbiotic, whether the Earth is destroyed or restored.

The Pilot Wage is the hinge of history. On one side lies collapse; on the other, flourishing. The choice is ours — but once made, it secures not only survival, but a world of health, justice, and harmony.

This is the promise of the Ethical Market Economy: not endless growth, but endless life. Not wealth for a few, but well-being for all. Not exploitation, but partnership with the Earth that sustains us.

Epilogue – The Choice Before Us

Every generation inherits a defining question it cannot escape. For ours, the question is stark: will humanity collapse under the weight of its own economy, or will it find a way to live in harmony with the Earth that sustains it?

The Pilot Wage is the answer — simple, logical, and unshakable. One third of Ecological Value (EV) flows back to consumers in every purchase. With this single mechanism, billions of daily transactions become billions of votes for survival. Without sacrifice, without endless negotiation, the market itself is rewired to reward only what safeguards life.

The End of Excuses
Leaders will say it is too new, too bold, too disruptive. But we know the truth: the world is not ready for collapse. The climate will not wait. The biosphere will not wait. Our children will not wait.

The Pilot Wage is ready now. It can be measured, legislated, enforced. It does not require miracles. It requires only the courage to act.

The Power of People
And if leaders lack that courage, then people must provide it. Citizens, consumers, workers — the Pilot Wage is yours. It is your purchasing power, your survival, your future. By demanding it, you demand fairness, health, and harmony.

History does not change because elites decide it should. History changes when ordinary people make it impossible to go on as before. The Pilot Wage will be no exception.

The First Step
It takes only one country to begin. One law passed. One government bold enough to legislate what is logical. From there, the momentum will spread until it tips the world economy. The first nation to act will be remembered forever as the place humanity chose survival over collapse.

The Call
So, the choice is clear:
• To leaders: legislate the Pilot Wage, or lose your mandate.
• To citizens: demand the Pilot Wage, until your voices cannot be ignored.
• To companies: embrace the Pilot Wage, or be swept away by those who do.

The Pilot Wage is not a theory. It is a design for survival. It is the hinge of history.

Our Legacy
Centuries from now, our descendants will look back. They will not remember the excuses, the delays, or the fears. They will remember the moment humanity turned. They will remember the Pilot Wage as the point when mankind stopped destroying its home and began safeguarding it.

That moment can be now. That choice can be ours. The Pilot Wage is the path. The Ethical Market Economy is the destination. The future does not wait — it begins with us.

The Beloved Jew

Preface

I have returned to one core truth: the consumer has to be paid to solve the ecological problems. This insight is not a theory pulled from thin air, nor a wishful slogan. It is the distillation of decades of work, reflection, and observation — across economics, ecology, and human behaviour. It is also the foundation of the Ethical Market Economy (EmE), a model that rewards people for choices that keep the integrity of Nature intact.

The book you are holding is not simply an argument for this new economy. It is a story — one that threads together history, identity, conflict, and a vision for peace. At its heart lies a daring proposal: that the Jewish people, so long defined in the eyes of others by their persecution, could help initiate an economic transformation that sustains life on Earth.

This is not about elevating one group above another. Nor is it about assigning blame or revisiting old hostilities. It is about recognising a unique alignment of history, capacity, and opportunity. The Jewish people, bound by centuries of shared identity, now stand in a position to cooperate with others — including Palestinians — to build an economy that turns survival into stewardship.

Such a partnership would not erase the deep wounds of the past. But it could create the conditions for a different future: one in which mutual interest, rather than mutual suspicion, is the organising principle. The Ethical Market Economy is designed to work anywhere. Yet beginning in Israel and Palestine carries symbolic and practical weight — symbolic, because the region is so often associated with division; practical, because it is home to a population that knows both the costs of insecurity and the value of resilience.

This book blends detective-like investigation with a forward-looking blueprint. You will find the structure of a case being built: the clues of history, the motives behind human behaviour, the means of transforming them, and finally the resolution — a revelation that comes only in the final chapter. I write this not to direct, but to invite, not to persuade through pressure, but to inspire through possibility.

My hope is that when you reach the end, you will see both the logic and the necessity of the proposal. But more than that, you will feel its potential — for healing the planet, for reshaping economies, and for transforming how we see one another. That transformation begins not with governments or corporations, but with you, the consumer.

Chapter 1 – A History Written in Fire

The history of the Jewish people is a history of survival — not in the quiet, natural way of a tree putting down roots, but in the urgent, deliberate way of a flame refusing to be extinguished. For millennia, through dispersal, persecution, and exile, Jews have preserved their identity. They have done so in a world that often found their persistence inconvenient, even dangerous. Theirs is a story of being both everywhere and never fully accepted anywhere.

They have been merchants and scholars, farmers and financiers, philosophers and revolutionaries. They have built, rebuilt, and rebuilt again, their achievements flourishing even in lands where they were merely tolerated. At times, they were welcomed as valuable contributors; at other times, they were driven out, often violently, their possessions taken, their communities scattered. The rhythm is as familiar as it is tragic: assimilation, suspicion, expulsion, survival.

The Jewish identity has not been a casual inheritance. It has been an act of will. In empires and nations that sought uniformity, Jews stood apart — by law, by religion, by language, or simply by choice. That separateness has been their strength and their curse. The same determination that preserved their traditions also drew hostility from those who saw difference as threat.

The reasons for persecution were varied and often contradictory. In some times and places, Jews were despised for being poor; in others, resented for being prosperous. They were accused of clinging too tightly to their own people, and also of assimilating too much. They were mistrusted as outsiders, yet envied for their influence. The logic of prejudice was never logical.

Not for what they did, but for what they forced others to remember: that identity can survive power, that a people can remain themselves without surrendering to the majority. This reminder was not welcome to rulers who preferred their subjects uniform and compliant.

Yet survival came at a cost. It meant accepting the reality that no safety was permanent, no acceptance complete. It meant teaching each generation not only the prayers and the customs, but also the vigilance — the readiness to move, to adapt, to start again. The skills of survival became part of the culture, as essential as language and ritual.

And here is the paradox: the very qualities that enabled the Jewish people to survive the storms of history — resilience, adaptability, collective memory — are now the ones that could help them shape a different future. A future in which survival is no longer reactive, but proactive; in which identity is preserved not in defiance of the world, but in service to it.

The chapters that follow will build the case for this transformation. To understand it, we must first examine not only the history of survival, but also the roots of the hostility that made such survival necessary.

Chapter 2 – Unpacking Hatred

Hatred of the Jewish people is one of the most persistent prejudices in human history. It has appeared in ancient kingdoms and modern states, under pagan, Christian, Muslim, and secular rule. It has flared in times of war and in times of peace, in places where Jews were few and where they were many.

Why? There is no single answer — only a tangled web of political, economic, religious, and social motives. Some are rooted in theological disputes: in societies where one religion demanded exclusive truth, Jews were condemned for refusing to convert. Others stemmed from economic envy: in medieval Europe, restrictions on land ownership pushed Jews into trades like finance and moneylending, which then made them targets of resentment.

Still others arose from convenience: in moments of political unrest, leaders found it useful to direct public anger toward a minority that could be scapegoated without risk of civil war. In some cases, myths and conspiracy theories — blood libels, accusations of world domination — were deliberately cultivated to justify exclusion or violence.

And yet, beneath these shifting explanations lies a deeper, more constant cause: it was in nobody’s interest that the Jews kept their identity. In a world where power often sought uniformity, the persistence of a distinct people, with their own laws, traditions, and loyalties, was an affront to rulers and neighbours who saw difference as a threat. Their survival said: you can conquer lands, but not always the people in them. This was a message that many found intolerable.

Persecution was not always about what Jews did; often, it was about what their existence implied. That one could resist assimilation. That one could remain separate without being subordinate. For empires, monarchies, and modern nation-states alike, such defiance — even when entirely peaceful — was a challenge to the order they wished to impose.

But now, for the first time in history, the situation has changed. It is in the interest of humankind that the Jews keep their identity. And here lies the turning point: they can only keep it if the integrity of Nature is maintained. For the integrity of the Jewish people — their ability to endure as Jews — is bound to the integrity of the world they inhabit.

This is where the Ethical Market Economy enters the picture. In this new system, the preservation of Nature’s boundaries is not a burden imposed from above, but a goal sustained from below — by consumers themselves. And here is the opportunity for the Jewish people: by participating in launching the Ethical Market Economy, they not only safeguard the environment; they safeguard their own identity.

In this light, the history of persecution takes on a new relevance. The very resilience that enabled survival through centuries of hostility can now be channelled into building something enduring — not just for themselves, but for all. Hatred may have been their inheritance. But stewardship of the planet could be their legacy.

Chapter 3 – A New Role in History

The Jewish people have always lived with history pressing in on them — not simply as an academic subject, but as an environment, a force, a shadow. For millennia, they have been cast in roles chosen by others: the heretic, the outsider, the scapegoat. Sometimes they were tolerated; more often, they were expelled. At times they prospered in the marketplaces of medieval Europe, in the courts of caliphs, in the salons of Enlightenment thinkers. At other times they were driven from their homes, stripped of their rights, herded into ghettos, or worse.

Yet these roles — imposed, not chosen — were never the full story. Beneath them ran another current: survival through adaptation. That ability to adapt was often mistaken for cunning, or for opportunism, and was therefore resented. But adaptation was not a scheme. It was the craft of enduring without surrendering the core of identity.

It is this same craft that is now called for again, but in an entirely different theatre. For the first time in centuries, the Jewish people are in a position to choose a role rather than have one assigned to them. This time, the role is not reactive — it is proactive.

Imagine a stage not lit by the fires of pogroms or the courtroom glare of accusation, but by the steady, patient light of constructive work. On this stage, the Jewish people are not merely defending themselves against erasure; they are helping to lay the foundation for a different kind of economy, one capable of sustaining life itself.

This new role centres on cooperation rather than resistance, on contribution rather than self-defence. It is the role of helping to launch the Ethical Market Economy — a system in which consumers, motivated by fair reward rather than punishment, make choices that keep human activity within the boundaries of Nature. In the Ethical Market Economy, the forces that once accelerated destruction are redirected toward restoration.

The idea is as simple as it is transformative: pay people to do the right thing, and they will do it. Not out of saintliness, but out of the same self-interest that drives every marketplace. This is not a rejection of self-interest but a harnessing of it. For thousands of years, Jewish communities survived by navigating the interests of kings, merchants, and mobs. They learned, often bitterly, how interests could be aligned or misaligned. Now, that skill can be applied to aligning the interests of humanity with the limits of the planet.

It is no accident that this role could emerge in Israel and Palestine — a region that has, for generations, been the focal point of human division. What greater act of historical reversal could there be than to take the most contested land on Earth and make it the birthplace of a system designed to unite rather than divide? A joint Israeli-Palestinian launch of the Ethical Market Economy would not only demonstrate the feasibility of the model, it would embody its principle: cooperation across lines of conflict to achieve survival.

For the Jewish people, participating in this launch is not an act of charity toward the world. It is an act of preservation. The integrity of Jewish identity, hard-won and fiercely defended, now depends on the integrity of Nature itself. If the environment collapses, cultures collapse with it. No tradition — however ancient — can survive in a world stripped of the ecological foundations of life.

In this light, the question is no longer “What must the Jewish people do to survive?” The question becomes “What must the Jewish people do to make survival possible for all?” That question, asked sincerely and acted upon, transforms the old story of suspicion into a new story of trust. It turns the gaze of history from the rear-view mirror to the road ahead.

And in this road ahead lies the possibility of something unprecedented: that the Jewish people, so long marked by exclusion, could become associated not with division, but with a unifying act of planetary stewardship. An act in which the consumer — every consumer — is empowered to be part of the solution. An act that begins in one of the most divided regions on Earth and radiates outward.

A role not imposed by persecution, but chosen in freedom. A role in which survival and service are one and the same.

Chapter 4 – The Ethical Market Economy

The current economy is kept going by maintaining growth in its development. This implies that billions of consumers are obliged to continue consuming more of the limited resources of the planet. This is not possible, as the Earth Overshoot Day happening earlier in the year since the 1970s clearly demonstrates.

The modern economy, for all its technological achievements, operates on a principle as old as trade itself: growth. This principle once drove prosperity. But in its modern form, it now erodes the ecological foundations of life. Forests disappear, oceans warm, soil degrades and species vanish — all because the macro-economic practice of maintaining growth in the development of the economy demands ever more extraction, production and waste.

Self-interest, which once simply drove trade, is not inherently the problem. Indeed, in the Ethical Market Economy (EmE), self-interest becomes part of the solution. What changes is what the market rewards. In the current model, profit flows to those who can extract and sell the most, regardless of long-term harm. In the EmE, profit also flows to those who protect, restore and sustain the integrity of Nature.

The key lies in compensation. In the Ethical Market Economy, consumers are compensated for guiding the economy to stay within the boundaries of Nature. They are rewarded for choosing products and services that carry ecological value. This is made possible by the Pilot Wage: a payment given back to consumers for each purchase of a certified ecological product, calculated as a third of the ecological value of every purchase one makes in reduction of the price to be paid.

The ecological value of any product is the percentage of its costs of production that has been incurred for goods and services that used natural resources in a sustainable manner.

It is economically justified to reward the consumer with a Pilot wage because the consumer is the Pilot of the development of the economy. The consumer determines the direction and sense of that development with the purchases one makes. The goal with which the consumer spends one’s money determines the sense of the development of the economy. That goal is, to buy exclusively hundred percent ecological products once the consumer is rewarded with The Pilot Wage.

When consumers know that every purchase can both serve their needs and reward them financially, the logic of the marketplace shifts. Products that sustain ecosystems and reduce waste become not just morally preferable, but economically desirable. In the EmE, efficiency is measured not only by cost and speed, but by how well resources are used in ways that can continue indefinitely. This increase in efficiency will wipe out hunger by ensuring that resources are allocated not for wasteful excess, but for meeting essential needs sustainably.

The transformation is subtle yet profound: the same competitive forces that once rewarded destructive growth are redirected to reward regenerative progress. The producers who can deliver the most ecological value at competitive prices will thrive. The suppliers who adopt sustainable methods will gain market advantage. And the consumers who consistently choose such products will accumulate tangible benefits — not abstract promises.

The EmE does not abolish trade, competition or innovation. It does not depend on voluntary asceticism or moral perfection. Instead, it integrates ethics into the price mechanism itself. This is why it can work in the real world: it speaks the language of markets while translating it into the grammar of survival.

Launching such an economy is not a theoretical exercise. It requires concrete systems of certification, transparent reporting of ecological value and the political will to reallocate capital now wasted on repairing avoidable damage. This does not require the invention of entirely new human motives. It works precisely because it recognises the motives we already have — and points them in a different direction.

The old economy has led us to the edge of collapse by demanding constant expansion. The Ethical Market Economy offers a way back from that edge, not by shrinking human aspiration, but by redefining what it means to prosper. In this model, to prosper is to thrive within the boundaries of Nature — and to be rewarded for helping to keep those boundaries intact.

This is not merely an environmental reform. It is a reframing of the relationship between human desire and the planet’s limits. It is an economy in which doing the right thing is not the harder choice, but the obvious one.

Chapter 5 – Measuring What Matters

Economies are driven by what they measure. If the metrics reward extraction, depletion, and waste, then that is what will be produced. If, instead, the metrics reward restoration, regeneration, and balance, markets will respond accordingly. The Ethical Market Economy is built on the principle that measurement is not a neutral act — it is a moral choice.

For more than a century, Gross Domestic Product (GDP) has been treated as the primary scoreboard of national success. It is a blunt tool. GDP rises when more is produced and sold. What is not sold does not enter in the GDP statistics. It is waste. This accounting implies that when a forest is cut down and sold to produce more, the GDP rises, it also rises when the resulting soil erosion leads to costly flood damage that must be repaired. Destruction and repair both look like growth. The ecological debt, the loss of biodiversity, the destruction of cultural heritage — none of it appears on the balance sheet.

The EmE replaces this with a different scorecard. It measures ecological integrity, community well-being, and long-term resilience alongside financial returns. This is not philanthropy in disguise; it is a recalibration of value itself.

Third-party certification is critical to trust. Consumers searching for and buying merchandise with the highest ecological value need to know that claims about these values are real. Certification bodies, independent from both producers and regulators, provide that assurance. In the EmE, their role is elevated: not simply checking boxes, but verifying that the claims they study do indeed present the tools and techniques with which the ecological values of products have been increased.

These certification bodies incorporate this information in The Cahier des Charges. Itis a structured specification document defining the standards for, in this book, an ecological industry. It is tailored to the needs of each sector. The Cahier des Charges shifts the competitive field. Companies no longer compete on how much they can cut corners, but on how creatively they can meet or exceed the shared standard.

Crucially, the EmE does not rely on punishment for non-compliance. Instead, it aligns incentives so that improvement is rewarded. A producer who exceeds the baseline standard earns proportionally greater access to Ethical Market networks, branding privileges, and possibly lower certification fees.

Measuring what matters also requires looking at the entire lifecycle of a product or service. This means considering the environmental and social impacts from raw material extraction through production, transport, use, and disposal. A company cannot simply “green” the final stage and ignore the rest.

Technology can amplify transparency. Blockchain systems can create tamper-proof supply chain records. Remote sensing can verify land use changes in real time. Consumer-facing apps can scan a product barcode and instantly display its ecological and social score, drawn directly from certification databases.

However, technology is only as trustworthy as the governance behind it. Data collection must be independent, methodologies must be public, and results must be accessible in plain language. Otherwise, measurement becomes another form of greenwashing.

Ultimately, the point of measuring what matters is not to create another layer of bureaucracy. It is to change the story of value. When the metrics align with survival — ecological, social, and cultural — then the market becomes an ally rather than an adversary in the struggle for a livable future.

The Ethical Market Economy can succeed only if people — producers, consumers, regulators — believe the measurements. And belief will come only when the numbers match lived reality. This is why the measurement system is as much about building trust as it is about recording facts. Without trust, the EmE would collapse into just another marketing scheme. With it, it can become a cornerstone of global economic transformation.

Chapter 6 – Feasibility and Cost

Every transformative idea encounters the same first question: Can it be done? The Ethical Market Economy (EmE) is no exception. Its principles may be clear, its moral logic compelling, but unless it can be financed and implemented without crippling existing systems, it will remain only an aspiration.

The EmE is, in fact, financially feasible — not because it requires new and vast resources, but because it redirects resources already in use. Today, enormous sums are spent repairing damage caused by unsustainable economic activity: environmental clean-ups, healthcare costs from pollution, disaster recovery after climate-related events, subsidies that encourage resource depletion, and the constant patching of degraded infrastructure. These expenditures are reactive, expensive, and endless.

The logic is straightforward: it is less costly to keep something in good condition than to repair it continuously. The EmE shifts investment from damage control to prevention. It uses part of the capital now devoted to remediation to finance the Pilot Wage — the partial rebate consumers receive for choosing goods and services with high ecological value.

The Pilot Wage is not charity. It is performance-based compensation for behaviour that benefits the entire economy. Every time a consumer chooses an ecological product, they are helping to keep the economy within the boundaries of Nature. In return, they are compensated for their role.

Implementation does not require the entire system to change at once. It can begin with pilot regions, sectors, or product categories. Israel and Palestine provide a unique starting point: their economies are small enough to allow manageable trials, yet diverse enough to demonstrate the model’s adaptability. A joint launch would symbolise cooperation and practical progress in a region where both are urgently needed.

Administrative costs for certifying ecological value, handling rebates, and monitoring compliance are real — but they are far smaller than the savings generated by reducing environmental damage. And as technology for tracking supply chains, verifying certifications, and processing digital rebates improves, these costs fall further.

Moreover, the EU and many national governments already employ large numbers of people to draft, enforce, and monitor environmental regulations in the current economy. These people could be employed to verify ecological value claims. Their existing roles will become redundant over time as producers in the EmE outperform the rules and regulations now imposed by public administrations.

In short, the money is already there. What is missing is the will to spend it differently — to invest in prevention rather than in perpetual repair. The EmE turns that decision into a system, making ecological responsibility not just the right choice, but the financially sound one.

Chapter 7 – The Role of the Consumer

In the Ethical Market Economy, the consumer is not a passive end-point in the supply chain. The consumer is an active economic agent whose daily choices drive the direction of production itself. This is not wishful thinking — it is the logical outcome of aligning incentives with ecological value.

Every product has a history. It is the sum of raw materials extracted, energy consumed, waste generated, labour conditions upheld or ignored, and impacts felt far beyond the point of sale. In the current economy, consumers rarely see this history in a form upon which they can act. Price tags tell them nothing about a product’s relationship to Nature’s boundaries. Advertising distracts from reality, offering image instead of truth.

The EmE changes this by making ecological value measurable, visible and financially rewarding. Through independent certification, every product can carry an ecological value percentage, showing exactly how much of its cost reflects sustainable practices and non-depleting resource use. This is more than information — it is the basis for the Pilot Wage that rewards consumers for acting on that information.

When consumers purchase a product with a high ecological value, they receive a partial refund proportionate to that value. This refund is not charity, nor is it a subsidy in the conventional sense. It is compensation for performing an economic function: guiding demand toward goods and services that preserve the integrity of Nature. In effect, consumers are paid to keep the economy within Nature’s boundaries.

This is a decisive shift in economic power. For decades, producers have claimed that they only make what consumers demand. Yet consumers’ choices have been shaped — and often manipulated — by prices that conceal the true costs of production. The EmE corrects this distortion. It gives consumers a financial reason to demand sustainability and a transparent way to verify it.

Once this mechanism is in place, change can accelerate. Producers will compete to increase the ecological value of their products because doing so attracts more customers. Suppliers will seek out sustainable materials and processes to remain competitive. The market will begin to reward not just quantity sold, but quality sustained.

The consumer’s role becomes one of quiet but decisive influence. There is no need for political rallies or street protests to demand ecological responsibility — although such actions may still have value. The true power lies in billions of purchasing decisions made every day, each one nudging the economy toward a healthier balance between human needs and planetary limits.

This role is not reserved for the wealthy. The Pilot Wage ensures that ecological products are not priced beyond the reach of the average household. In fact, by lowering the net cost of sustainable goods, the EmE makes them the more attractive option for people at all income levels. Over time, as demand shifts, prices will fall further, making sustainability not a luxury but the norm.

For too long, consumers have been told they carry responsibility without being given the tools to act effectively. The Ethical Market Economy changes this equation. It turns responsibility into opportunity, and opportunity into a reward that is felt immediately, in the wallet as well as in the conscience.

The truth is simple: no producer can survive without consumers. When consumers are equipped, informed and rewarded for making choices that protect the Earth, they become the most powerful environmental force on the planet. And unlike other forces, this one works within the rhythms of daily life, quietly shifting the future with every purchase.

Chapter 8 – Launching in Israel and Palestine

Some ideas are too large to begin everywhere at once. They must take root in a specific place — a place where their meaning is magnified by history, culture and the possibilities of the present moment. The Ethical Market Economy (EmE) could be launched anywhere, but Israel and Palestine offer a unique convergence of reasons why here, the world might first see it work.

The region is charged with symbolism. It has been a cradle of faiths, a centre of trade, and a flashpoint for some of the deepest conflicts of the modern era. If an economic system built on cooperation, mutual benefit and ecological responsibility could take hold here, it would speak to the world with a power beyond words.

Launching the EmE in Israel and Palestine would mean more than introducing new economic rules. It would be a deliberate act of reconciliation, cooperation and trust. By tying daily economic life to the shared goal of keeping Nature’s integrity intact, the system creates a common interest that transcends political borders. Every participant — regardless of religion, nationality or history — would benefit from the same transparent mechanism of reward for ecological responsibility.

Here, the consumer is not just an individual buying goods; the consumer is a citizen, a neighbour, a human being whose choices ripple through a shared landscape. Whether in Tel Aviv or Ramallah, Jerusalem or Gaza, a purchase that supports ecological integrity strengthens both communities. The system makes such choices not only possible but profitable.

The technical infrastructure is straightforward. Products in local shops and online marketplaces would carry certified ecological value percentages. When purchased, these would trigger the Pilot Wage — a partial refund to the consumer — funded by capital reallocated from repairing environmental damage, health costs and subsidies for unsustainable industries. The process would be fully transparent, with independent verification ensuring trust across communities that have often lacked it.

By launching that economy here, the people of Israel and Palestine could demonstrate that cooperation is not an abstract ideal but a practical, daily reality. Every ecological purchase becomes an act of peace-building — a proof that shared prosperity can be built not on compromise of identity, but on mutual respect for the boundaries of Nature.

The early stages could focus on sectors where ecological gains are both visible and urgently needed: food production, water management, renewable energy, sustainable construction. These are industries vital to both peoples, and improvements here would be tangible in the quality of life. Imagine solar-powered desalination plants jointly operated, or organic farming cooperatives supplying both sides of a border — not because a treaty demands it, but because the market rewards it.

Launching the EmE simultaneously in Israel and Palestine amplifies these rewards in unique ways:

Palestinian and Israeli producers will compete to achieve the highest ecological value in their merchandise.
The mutual respect and liking that grow among good neighbours will encourage a friendly, watchful eye on each other’s ecological claims.
Nowhere else in the world does such a situation exist — two peoples launching together an economy that lives within the limits of Nature, driven by shared personal and financial incentives to be honest about their products.
Together with the broader Arab community, the Jewish people can develop an economy where consumers safeguard the integrity of Nature implicitly, in peace.
Both Palestinians and Israelis can immediately begin supplying the world with goods and services that enable life in a lush environment. Their region can become a global centre for research on living in harmony with Nature.
This cooperation can bring peace and well-being to the Middle East and, in time, the wider Arab world.

Critics may say the politics are too complicated, that the mistrust is too deep. But mistrust is not erased by speeches or handshakes alone. It erodes when people find themselves benefiting together, daily, from the same system. The EmE offers exactly such a system: one where fairness is not promised but delivered in the form of a refund, a verified label, a lower environmental burden, and a better future for children on both sides.

If peace can begin with something as small as a purchase, then a region long divided can become the birthplace of a global transformation. The eyes of the world would be watching — and what they would see, when the launch succeeds, is the truth that even here, in the hardest of places, cooperation can grow.

Chapter 9 – From Region to World

No economic model, however promising, can claim success until it proves it can work beyond its place of origin. The Ethical Market Economy (EmE) is designed for exactly that kind of expansion — not through centralised control, but through replication.

A joint launch in Israel and Palestine would serve as proof of concept. It would demonstrate that even in regions of historic conflict, cooperation on shared survival is possible. Success here would not remain unnoticed. Other countries facing resource constraints, environmental pressures, or social divisions would see that the EmE offers a practical path forward.

Local pilots cause global patterns of change. When a system works in one place, it gains credibility elsewhere. Businesses begin adapting their supply chains to meet certification standards. Consumers in neighbouring regions demand similar incentives. Markets shift, and soon the change is no longer local — it is regional, then global.

The EmE’s design supports this kind of organic scaling. It does not require a single, global governing body. Instead, it relies on transparent certification standards, third-party verification, and an easily understood mechanism — the Pilot Wage — that can be adopted by any jurisdiction willing to fund it.

Every country and region can support it. Every consumer has the economic power of expense — the ability to direct money toward products and services that respect the boundaries of Nature. As this power is exercised, producers adjust. Supply meets demand, and the ecological transition accelerates.

Digital infrastructure makes expansion easier. Certification databases can be shared internationally. Blockchain and AI tools for tracing supply chains can be standardised. Payment systems for rebates can be adapted to local currencies and tax regimes without altering the core model.

Scaling is not without challenges. Political will varies. Certification bodies must remain independent. And there will always be resistance from those invested in the old way of doing business. But these challenges are familiar to any system of reform — and they are not insurmountable.

The EmE does not need to conquer the world overnight. It needs only to take root in enough places that its benefits become self-evident. Once that happens, momentum takes over. From region to world, the logic of rewarding sustainability becomes the logic of survival itself.

Chapter 10 – Revelation

Some truths reveal themselves only at the end of a journey. The Ethical Market Economy began as an economic innovation, a mechanism for rewarding consumers for choices that sustain the Earth. But for the Jewish people, in the context of Israel and Palestine, it became something more — a bridge between survival and purpose.

By helping to launch the Ethical Market Economy — particularly in Israel and Palestine — they participate in managing an economy in which consumers maintain the integrity of Nature. To maintain this integrity is a prerequisite for the Jews to maintain their own integrity as Jews. It is therefore in their own interest to ensure that this economy succeeds in keeping the integrity of Nature. When they succeed in doing so, they will inevitably be loved by mankind — for they will have helped secure the conditions of life itself.

This is not a role they sought, but it is one for which their history has prepared them. Centuries of exclusion taught resilience. Diaspora life honed adaptability. Ethical traditions emphasised responsibility beyond the self. Now, these same qualities can be turned outward, toward the shared challenge of our age.

The launch of the EmE in Israel and Palestine would not erase history, nor pretend that past wounds never happened. It would, however, mark a turning point — from being defined by persecution to being remembered for contribution. It would offer a new chapter in the story of a people whose fate has so often been bound up with the fate of the world.

In this work, they would not stand alone. Other nations, other peoples, would join in the same economic transformation. But it is the Jewish people who, in this telling, revealed the path — by proving that even in the most divided of landscapes, an economy could be built that served both peace and the planet.

And so, in the final measure, the arc bends. They were hated. Now they will be loved.

Proposal to launch an economy in Israel and Palestine which’ development keeps the environment in perfect condition

When I turned 16 I was allowed to see certain movies. One of them was “The Young Lions,” a 1958 war film based on the novel of the same name by Irwin Shaw. “The Young Lions” follows the lives of three soldiers during World War II, played by Marlon Brando, Montgomery Clift, and Dean Martin.

Parts of films made in the Vernichtigungslager (Extermination camps) most likely a few days after the capitulation of Germany, were incorporated in “The Young Lions”. I still remember the views of the people I saw in these camps, still alive, more or less.

So, when later on adults in my surroundings mentioned to let the Jews get to their own country first and that the problem of the Palestinians would be solved later, I accepted that as a reasonable argument. However the problem of the Palestinians has not been solved. The feelings of a honest boy are still not satisfied.

I presume that I am not the only one who considers that the Palestinians did not get a decent deal when Palestine, a British Protectorate after the end of the first World War, was split.

I trust that most people on the planet do not like to be witness of what has been going on between the Palestinians and Israeli since Israel was created and particularly not of what they are doing to each other since the October 7 events.

The 0,28% of the world population, which the Palestinians and Israeli form together, simply do not have the right to confront 99,72% of the world population with these atrocities. The 99,72% of the world population has therefore the right to convince the 14 to 15 million Jews, 0,18% of the World population, with reasonable arguments that it is in their interest that the Palestinians get a piece of land as large as the land Israel covers, on which the Palestinians can establish a Palestinian state. An economy can then be launched in both countries which’ development keeps the environment in perfect shape, brings peace and prosperity in the Middle East and enables a world without hunger and with peace that can become permanent. How this is done is explained in the Proposal to launch the Ethical Market Economy in Israel and Palestine, presented in the next article.

I would not be surprised if a significant part of the world population does not like the way Jews have been treated throughout history.

Once the Ethical Market Economy is launched in Israel and Palestine the Jews will gradually be loved because they accepted to participate in the development of an economy that maintains the integrity of Nature, a prerequisite to ensure their own integrity.

The Jewish people have a function in the world which is in their own interests; to maintain the integrity of Nature. This discovery will cause a sigh of relief by a lot of people.

The Ethical Market Economy has to be launched because it is one in which the world population can live in harmony with Nature and survive. There is not a single aggressive element in the proposal. It contains only pure logic. More at www.biosustainable.org.

Hoeilaart, 14^th of February 2025 Willem Adrianus de Bruijn

Proposal to launch the Ethical Market Economy in the Israeli and Palestinian economies

Every human being is equal in the freedom to use one’s brains.

The Ethical Market Economy is generated by replacing the macro-economic practise of maintaining growth in the development of the economy of Israel and Palestine with maintaining the integrity of Nature in that development.

The Ethical Market Economy is bound by the definition of the ecological value of a product.

The ecological value of any product is the percentage of its costs of production that has been made for goods and services that left the environment in good shape.

By giving the consumer thirty percent of the ecological value of a purchase, in reduction of the price to be paid, one raises personal and financial interests in consumers strong enough to make them buy products with the highest ecological value. Just as one gives a child the feeling of being loved, one rewards the consumer for living in harmony with Nature.

As a consequence of rewarding consumers for living ecologically, they spend their money on merchandise that left the environment intact. They then not only live in harmony with Nature but also in a business relationship with each other because they all spend their money with the same goal: to leave Nature in perfect condition. To guarantee a successful business, the partners must have a financial interest in safeguarding the integrity of Nature.

The money that is now being spent on repairing the damage to the environment caused by mankind’s current lifestyles, can be used to pay the consumer a Pilot wage to prevent damage to the environment. It is less costly to maintain anything in good condition than having to constantly resolve to reparations, so money will be saved by paying the consumer to live in harmony with Nature. These savings could be that large that people might even have to pay less taxes.

The practise of rewarding the consumer with a percentage of the ecological value of each purchase, eventually establishes a balance between the financial and personal interests of the consumer and the similar interests of the producer in developing an economy in which only products are traded that are increasingly hundred percent ecological.

The theory underlying the Ethical Market Economy

The Ethical Market Economy is based on three new concepts in the science of economy.

The sense of development

The sense of development is determined by the goal with which the consumer spends one’s money.

The principle of efficient utilisation of resources

Costs should be managed at the source of the income that covers these costs to achieve an optimum efficiency in the utilisation of resources.

The responsibility of the consumer in the operation of a market economy

The consumer must sustain the development of the economy with the goal of safeguarding the integrity of Nature for this and following generations.

The three concepts are explained in the EmE report at www.biosustainable.org/The Ethical Market Economy.

Consequences of the theory underlying the Ethical Market Economy

The EME report explains why the economy can no longer be kept going with the macro-economic practise of maintaining growth in its development, without continuing to cause even more destructive natural catastrophes until mankind lives in harmony with the needs of Nature, whatever part of mankind that might then be.

An alternative development of the economy is therefore required.

A substitute macro-economic principle is, to keep the economy going while staying within the limits of Nature.

In the Ethical Market Economy the consumer is rewarded to live ecologically and by doing so one keeps the development of the economy within natural boundaries.

The Ethical Market Economy has to be launched, because its principle to maintain the integrity of Nature in the development of the economy is the only valid alternative for maintaining growth in that development and that has to stop.

“The Ethical Market Economy is more than an economic model; it is a lifeline extended to a species at a crossroads.” ChatGPT in the Conclusion of the Introduction to the book it has produced about the Ethical Market Economy after having analysed the EmE report.

The finishing touch

All it takes to launch the Ethical Market Economy in Israel and Palestine is to be honest about the area Palestinians need to establish a state and be good neighbours. An area as large as the land Israel covers for a Palestinian state takes away any obstacle for a future in which Jews and Arabs live in peace based on respect for immanent values. Both Palestinians and Israeli will be admired for their wisdom of having put the Ethical Market Economy into operation. The Jews will be respected for their force to have been honest about the optimum area for Palestine. That honesty draws force from the knowledge to be honoured for having demonstrated that honesty does change the course of history towards peace. Eventually the Jews will be loved because they accepted to participate in the development of an economy that maintains the integrity of Nature, a prerequisite to ensure their own integrity. The Jewish people have a function in the world; to maintain the integrity of Nature.

The feasibility of putting the project into operation

Too idealistic

True most likely, but then only under the conditions that have existed since the creation of Israel.

Now other conditions are prevalent.

Consumers need Israeli and Palestinians to live in peace together because then the Palestinian and Israeli economy offers the most favourable conditions to launch the Ethical Market Economy successfully.

Palestinian and Israeli producers will compete with each other who has the highest ecological value of merchandise.

The acquired respect and liking among good neighbours will facilitate keeping an eye on each other’s claims about the ecological value of produce in an amiable way.

Where else on earth does such a situation exist? Two people launching together an economy that stays within the limits of Nature and achieve in doing so, together, driven by common personal and financial interests to be honest about the ecological value of their merchandise.

Eventually an organisation will control all claims about the ecological value of every product in the Ethical Market Economy on their scientific value.

That will be a next step in the development of the EmE because such an organisation has access to all inventions, discoveries, new methods and techniques with which producers increased the ecological value of their merchandise.

With all that information the organisation can put together a “cahier des charges” for an industry that supplies the goods and services with which mankind can live leaving the environment unspoiled.

The producers could be remunerated for the methods with which they improved ecological value on a market on which people can choose the best.

The number of times a particular method was used, could determine the remuneration of a creative producer, for example.

Both Israel and Palestine have what it takes to develop such an organisation which works with optimum efficiency.

But that is a next step.

In the mean-time, there is no other place on earth where the Ethical Market Economy will be launched. This implies that the macro-economic practise of maintaining growth in the development of the economy would be kept and that is becoming criminal with the increasing amount of information about a link between that growth as cause and the increase in natural catastrophes in number and destructiveness as result.

So, peace has to be established between Palestinians and Israeli in the interest of billions of consumers, not to say mankind.

To whom it may concern

Continuing to increase the output of production in the economy implies a sustained growth in consumption by billions of consumers. To maintain growth as a macro-economic practise thus obliges mankind to eat itself into annihilation. Every person who knows this to be true, is member of a group of persons who share this knowledge.

Paying the consumer to maintain life styles which keep the environment in perfect state will result in mankind leaving Nature sound. Every person who knows this to be true, is member of a group of persons who share this knowledge.

The Israeli and Palestinians together form 0,28% of the world population. The Jews and Arabs together make up 5,5% of that population, according to ChatGPT.

A question

Would it be reasonable to expect that five and a half percent of the world population would be willing to establish peace among themselves based on honesty about how Palestinians and Israeli could live together while sharing well-being, to satisfy the need of consumers to live in an economy in which they are rewarded to sustain life styles respecting the needs of Nature?

The Yin that could bring back an equilibrium since the October seven events could be:

Together with the Arabian people the Jewish people develop an economy in which consumers safeguard the integrity of Nature implicitly in peace.

Both Palestinians and Israeli can immediately undertake the business of supplying mankind with goods and services with which they can live in a lush environment. The entire area becomes a centre of research how to live in harmony with Nature.

The Israeli and Palestinians can thus bring peace and well-being to the Middle East and subsequently in the Arab world.

That is a lot of Yin.

I wonder which honest answer to the question people would give and particularly which one the fourteen to fifteen million Jews would give.

Hoeilaart, January 31, 2024 Willem Adrianus de Bruijn

Mankind will love the Jewish people for safeguarding the integrity of Nature

Many years ago, I read about a Tzar who built a new palace. In a wall of a hall he had a space reserved in which a Jewish family: father, mother and a few children, was put. Then the space was bricked-up and the hall properly finished. I presume that their skeletons are still in the same place.

When I turned 16 I was allowed to see certain movies. One of them was “The Young Lions,” a 1958 war film based on the novel of the same name by Irwin Shaw. Parts of films made in the Vernichtigungslager (Extermination camps) most likely a few days after the capitulation of Germany, were incorporated in that movie. I still remember the views of the people I saw in these camps, still alive, more or less.

I have always questioned myself why anybody would treat the Jews like that. I think I found out by discovering how the Jewish people can be loved by mankind.

Before, it was in nobody’s interest that the Jews remained Jewish, except for the Jews themselves. This lack of interest in the preservation of Jewish identity by basically everyone except the Jews, played a significant role in their persistent marginalisation, creating conditions that made extreme persecutions, such as the Holocaust, possible.

Today, it is in the interest of humanity that the Jews preserve their identity. This situation arises by the feasibility of an economy in which consumers sustain the integrity of Nature and the unique position of the Jews to initiate launching this economy successfully.

An economy which’ development sustains the integrity of Nature is in the interest of mankind because it allows them to survive. To maintain this integrity is a prerequisite for the Jews to keep their own integrity. It is therefore twice in the interest of the Jews that this economy is launched in order to keep the primal state of Nature. It is the function of the Jewish people in this world to safeguard the integrity of Nature. When they do, they will inevitably be loved by mankind, eventually.

The Ethical Market Economy.

Such an economy is created and sustained when all consumers spend their money exclusively on goods and services that keep the environment in good condition. Consumers will do so when they receive 30 % of the ecological value of any purchase they make, in reduction of the price to be paid.

– The ecological value of a product is the percentage of its costs of production that was made for goods and services that used natural resources in a sustainable manner. –

– If one buys a 100€ shirt with a 50% ecological value one receives 15€ in reduction. –

With such a reward, it will be in the financial and personal interests of consumers, two powerful drives in human behaviour, to search for and buy products that left the environment in good shape. Such a reward unleashes the demand of billions of consumers for merchandise that is hundred per cent ecological.

All consumers can be remunerated with the money which is now being spent on repairing the damage to the environment caused by our present ways of living. Since it is less costly to keep anything in good condition than having to repair it continuously, there is enough money to reward the consumer for living in harmony with Nature.

A successful launching place

The best place to put this economy into operation is in Israel and Palestine, once a Palestinian state exists.

In that case Palestinian and Israeli producers will compete with each other who has the highest ecological value of merchandise.

The acquired respect and liking among good neighbours will facilitate keeping an eye on each other’s claims about the ecological value of produce in an amiable way.

The Israeli and Palestinians can thus bring peace and well-being to the Middle East and subsequently in the Arab world.

A Palestinian state

China, Russia, France, Spain, Ireland, Norway, Belgium, Portugal, Italy and Sweden
as well as
Saudi Arabia, Jordan, Egypt, Qatar, Kuwait, Algeria, Tunisia, Morocco and Lebanon
together with
Syria, Iraq, Iran, Turkey, Indonesia, Malaysia, Pakistan and Bangladesh
and finally
South Africa, Namibia, Cuba, Venezuela, Bolivia, Nicaragua and Zimbabwe

support full territorial rights for Palestinians, especially a viable, contiguous Palestinian state with borders close to the 1967 lines and East Jerusalem as its capital, according to ChatGPT.

When heads of state of these countries get together such a Palestinian state will quickly be created, particularly because Arabs are the main population group in the second set of countries.

Once the Ethical Market Economy is launched in Israel and Palestine, it will have the following consequences:

The world economy will change into one in which there is no hunger, everybody shares compatible levels of well-being, thus lives in peace together and consumers maintain ethical currents.

Jews will cooperate with Arabs in developing an economy which will quickly be the most thriving economy and absorb the economies of other regions, areas, countries or states on the planet.

The course of history will change into one in which peace can become permanent and integrity prevails.

The Jewish people will be loved by mankind for safeguarding the integrity of Nature for this and following generations.

More information at www.biosustainable.org .

Hoeilaart The 5^th of August, 2025. Willem Adrianus de Bruijn